Senior Social Media Manager Job Description Template
Our company is looking for a Senior Social Media Manager to join our team.
Responsibilities:
- Suggest and implement new features to develop brand awareness, like promotions and competitions;
- Share your thoughts about how to make the company a better place to work, improve the creative process, and help deliver better games;
- Monitor customer comments/posts and bring any needs to the attention of Director of Communication;
- Responsible for the strategy and operation of performance driven campaigns on social media;
- Creating and implementing social media campaigns to align with communication and marketing initiatives, across multiple titles;
- Perform research on current benchmark trends and audience preferences;
- Set specific objectives and report on ROI;
- On the ground help at events; in-booth, documenting, set-up and breakdown, and more;
- Take the initiative to identify, prioritize, call-out, and suggest solutions to problems both big and small;
- Identify and launch new strategic social channels;
- Proactively create, edit, and schedule engaging content for use daily across various social media channels;
- Manage day-to-day execution of Wealthfront’s existing social channels (Twitter, Instagram, and Facebook);
- Mentor other social media managers to help them grow;
- Storyboard and collaborate closely with designers on the creation of visual assets;
- Oversee design of our social media accounts (e.g. Facebook timeline cover, profile pictures, etc.).
Requirements:
- Knowledge of online marketing channels;
- Influencer marketing experience a plus;
- Creative copywriting experience, with a knack for embodying a brand’s voice and tone;
- Experience with performance driven campaigns on one or several communication channels;
- 4-5 years social media marketing experience, preferably for an established consumer brand with an active community;
- Excellent photography skills, camera and smartphone capable;
- Portfolio of work ready to share;
- Experience launching social initiatives (e.g. calendaring content, working with various tools for giveaways, image creation, etc.);
- Strong interest and passion for our industry, technology, and video games;
- Experience with social scheduling and monitoring tools (Buffer, Hootsuite, Sprout Social, etc.);
- Expert on social and community platforms (Facebook, Twitter, Youtube, Discord, Twitch, etc.);
- Exceptional at working within a team setting as well as on one’s own, must be self driven;
- Minimum of 4-5 years industry experience or 2+ shipped titles;
- Strict use of code names and complete confidentiality of project information for as long as it’s required by company;
- Experienced at multitasking while still creating an excellent end product.