Social Media Strategist Job Description

Social Media Strategist Job Description Template

Our company is looking for a Social Media Strategist to join our team.

Responsibilities:

• Our paid ad campaigns on our social channels quarterly and yearly;
• Administer all company social media accounts ensuring up-to-date content;
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches;
• Stay up-to-date with new digital technologies and social media best practices;
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions);
• Monitor user engagement and suggest content optimization;
• Liaise with writers and designers to ensure content is informative and engaging;
• Prepare weekly and monthly reports on web traffic and ROI;
• Design social media strategies, both paid and organic, to achieve marketing targets;
• Communicate with industry professionals via social media to create a strong network;
• Working with a team of writers, video editors, and designers to produce creative for organic and paid campaigns;
• Training staff on brand voice and best practices, to level up our entire team’s social media skillset;
• Executing A/B testing plans to optimize campaigns and inspire more people to deepen their engagement with the movement;
• Creating and maintaining social media marketing plan and strategy for an apparel brand + other lifestyle clients;
• Coming up with creative strategies for growing and maintaining our audience of over 1 million social media followers.

Requirements:

• Minimum 5 years of work experience in a service industry as a Social Media Strategist;
• Be able to effectively manage resources such as projects, budgets, and leadership expectations;
• Excellent vendor-facing and internal communication skills;
• Proficient in G Suite and Microsoft Office;
• Bachelor’s degree in Marketing, Communications, or a related field;
• Have solid organizational skills including attention to detail and multitasking;
• Feed off and into a passionate creative team with a high energy level and have an “above and beyond” mentality to get the job done;
• Excellent multitasking skills;
• Understanding of web traffic metrics;
• Experience in photography or videography desirable;
• Excellent writing and communication skills; spelling and grammar snobs are encouraged to apply;
• 3-5 years experience leading social media strategies for a nonprofit, business, political candidate, or similar;
• Basic understanding of graphic design tools or video editing highly desirable;
• Technical skills, including knowledge of HTML, CSS, etc. (preferred);
• Ability to learn new skills quickly.