Web Analyst

Web Analyst Job Description Template

Our company is looking for a Web Analyst to join our team.


  • Create and ensure all tracking tags and goals are working efficiently;
  • Actively search for ways to improve tracking and reporting processes;
  • Debug any web browser events or issues;
  • Communicate with other departments as needed;
  • Develop EOM and quarterly reports for each client;
  • Identify key-value pairs to be pushed out of the data-layer;
  • Adapt projects to clients’ specific needs;
  • Assign roles and user access to each client’s account;
  • Organize and maintain spreadsheets;
  • On-board new clients into marketing platforms.


  • Google Analytics Certification preferred;
  • Experience using Facebook Pixels, Bing Ads, G Suite, Google Search Console, and Google My Business;
  • Working knowledge of breakpoint types and pausing code execution in JavaScript console (DOM, XHR, Event Listener, etc.);
  • Ability to create UTMs and custom URL parameters;
  • Bachelor’s degree in Computer Science, Marketing, or a related field;
  • Comfortable building event-driven goals in Google Analytics utilizing Google Tag Manager;
  • Possess knowledge of JSON Objects (dot notation, bracket notation, key-value pairs, and arrays);
  • Strong knowledge of Javascript, HTML, and CSS.