Account Based Marketing Manager Job Description Template
Our company is looking for a Account Based Marketing Manager to join our team.
Responsibilities:
- Forecast, measure, and analyze the impact of all programs on sales cycle on a regular basis, reporting out to the Design leadership team;
- Identify, manage, and develop customer reference and advocacy campaigns that enable Sales to lead with customer success and partnership value;
- Develop ABM program for targeted accounts in alignment with Design strategic objectives and annual performance targets;
- Responsible for tracking opportunities, pipeline, and marketing influence in Sales targeted accounts using marketing automation and CRM tools;
- Produce a portfolio of core assets and content required for the ABM program requirements;
- Employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program;
- Be at the global forefront of design trends and innovation as well as their application to the marketing message;
- Define, develop, and execute a tier based approach of appropriately balanced ABM campaigns.
Requirements:
- Minimum of 5+ years’ experience in high-tech, B2B demand generation or Account-Based Marketing, managing events and webinars;
- Strong analytical skills and a fanatical obsession with achieving pipeline growth;
- Excellent track record of driving highly integrated omnichannel marketing programs;
- Strong proficiency in Microsoft Excel, Salesforce and Webinar tools like Zoom;
- Experience working with customers to develop advocacy marketing materials that showcase real-world success and value across multiple channels;
- Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content;
- Proven analytical and problem solving skills;
- Experience with marketing automation tools (Pardot, Hubspot, Marketo) and Salesforce;
- Experience in ABM or demand generation at a B2B enterprise software company;
- Excellent written and verbal communication skills;
- Proven success driving increased demand and full funnel conversions to support pipeline generation and top-line revenue targets;
- Basic understanding and curiosity to learn about digital product creation to help identify relevant and relatable marketing messages;
- Experience working with geographically dispersed teams;
- Strong marketing experience and demonstrated ability to define, develop, and execute ABM campaigns on time and on budget;
- Flexibility to travel as required.