eCommerce Manager Job Description Template
Our company is looking for a eCommerce Manager to join our team.
Responsibilities:
- Leads and fully participates in the company’s continuous improvement processes and adheres to all company procedures and policies;
- Conducting outbound e-mail marketing campaigns;
- Analyze sales activity on multi eCommerce platforms to determine product performance and identify areas of improvement;
- Audit all channels regularly to ensure optimization, ranking, and content;
- Manage all aspects of inbound hotel links to properties from outside websites and linking opportunities;
- Monitor and analyze market trends, brand performance reports and brand promotions;
- Participate in the development of strategies to support e-commerce functions for the hotel both short and long-term;
- Assist hotel sales teams with group landing pages, res-links, and other account-specific online channels to increase revenues;
- Manage and coordinate hotel photography including shot lists and publishing on various online channels;
- Create, send and track reporting for various campaigns and platforms to communicate performance and ROI to hotel teams and stakeholders;
- Work closely with creative and marketing teams to develop digital creative for online and media;
- Coordinate photo shoots needed and organize image files;
- Coordinate & follow up with in-house software team/e-commerce to update product on Shopify;
- Monitor OTS to push stock and un-publish sold out sizes/styles;
- Prepare Shopify and sales analysis reports for senior management; monitor best sellers & progress to target.
Requirements:
- Preferred knowledge of pricing strategies, specifically regarding e-Commerce accounts;
- Proficiency with SAP Business One a plus;
- Strong experience with interaction on social media sites such as, Facebook, Pinterest, Instagram, as well as blogging material;
- Ability to effectively direct, supervise and manage the e-Commerce team;
- Previous wholesale or eCommerce experience a plus;
- Analytical skills with knowledge of hospitality trends and tools;
- Understanding of site analytics and tools;
- Excellent written and verbal communication skills;
- Excellent computer skills including advanced Microsoft Excel skills (including vlookups, pivot tables, etc.);
- Ability to work independently and self-driven;
- Bachelor’s degree or relevant experience;
- Highly entrepreneurial and able to effectively multitask;
- Experience with Google Analytics and Good AdWords,
- Bachelor’s degree;
- Multitasking skills.