Growth Marketing Associate Job Description Template
Our company is looking for a Growth Marketing Associate to join our team.
Responsibilities:
- Analyze test results, develop new segments, and work alongside the rest of the performance marketing team to improve KPIs;
- Constantly iterate and test new ads, creatives, and channels to continually improve creative library, landing pages, and strategies;
- Manage projects and junior marketers;
- Keep a detailed record of campaigns and how they’re driving our key business metrics such as LTV, repeat-purchases, and CAC;
- Develop a vision to extend/improve our existing analytics and marketing stack;
- Work with the brand and communication teams on writing that fits our brand-voice and strategy, but optimized for conversion;
- Tactical execution of acquisition strategies (ad creation, targeting, bidding, budgeting);
- Adjust our email marketing efforts to be synchronized with the rest of our retention marketing efforts;
- Help design email flows, paid social, and affiliate campaigns that drive high open rates, click-throughs, and a great member experience;
- Participate in digital marketing strategy sessions and help identify long term growth opportunities;
- Build and manage weekly + monthly channel level reporting to harness integrated view of our acquisition landscape;
- Oversee our performance marketing strategy, campaign structure, paid media optimizations, budgets, KPI’s and execute early implementation;
- Constantly test and optimize emails to improve KPI’s while questioning and documenting best practices;
- Be the liaison and subject matter expert when it comes to all things data/reporting, and report out on performance to leadership;
- Build effective working relationships with agencies and vendors and provide direction in executing campaigns.
Requirements:
- A passion for being customer-centric and open to learning;
- A serious love for data and openness to testing for continuous improvement;
- 2+ years of experience in performance marketing, email, or retention-focused marketing roles at a top consumer-facing company;
- Deep affinity to protecting brand and visual identity in running experiments;
- A proven track record of managing paid acquisition campaigns at breakout consumer products;
- Highly organized and extremely analytical (Excel/SQL whizzes preferred ), can manage a calendar;
- Familiarity with CRM and ESP tools (we use Klaviyo).