Head of Marketing Management Remote (m/f/d)

Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the U.Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.About the RoleThe This Old House (TOH) digital team is looking for a Digital Media Marketing Manager to lead lifecycle marketing, audience engagement, and membership growth for the TOH Insider program.This role will own the strategy, execution, optimization, and reporting for Insider marketing efforts across email, automation, retention, and conversion campaigns. The ideal candidate is equal parts strategic marketer, lifecycle operator, and audience growth thinker who understands how to use data, storytelling, and customer journeys to drive subscriptions and engagement.This person will work cross-functionally with editorial, production, product, design, social, and analytics teams while also managing external creative and production partners. The role will play a key part in bringing Insider marketing operations fully in-house and building a more scalable, data-driven membership program.The estimated annual base salary for this position is between $126,000 and $144,000 with additional equity. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.This position will be based in Stamford, Connecticut and will be in office Monday - Thursday with the option to work from home on Friday.About This Old HouseFor more than 40 years, This Old House has been the most trusted home improvement brand, helping homeowners tackle projects with expert guidance, practical advice, and inspiring storytelling across television, streaming, digital, social, and membership experiences.Today, the brand continues to expand across new platforms and audiences, combining legacy trust with modern digital experiences that serve homeowners wherever they are.What you’ll be doingLead lifecycle marketing strategy for the TOH Insider membership programOwn email marketing campaigns, automated journeys, retention initiatives, and conversion funnelsDevelop and manage audience segmentation, lifecycle cohorts, personalization, and automation workflows within Ortto to deliver targeted, behavior-driven marketing campaigns.Develop campaign strategies focused on membership acquisition, engagement, and retentionAnalyze campaign performance and deliver actionable insights to optimize resultsPartner with editorial and production teams to align Insider campaigns with broader content initiativesSupport broader TOH newsletter initiatives, including general audience and commerce/shop newslettersManage external creative and production agency partners for campaign execution and design supportOversee campaign QA, scheduling, approvals, and deployment processesProactively monitor campaign performance and marketing operations by identifying data quality or workflow issues, validating audience segmentation and campaign logic, and partnering with technical teams to resolve issues before they impact members or reporting.Help establish reporting frameworks, testing strategies, and growth KPIs for the Insider programCollaborate with product, analytics, and leadership teams on audience growth opportunities and membership strategyMaintain consistent brand voice and messaging across all lifecycle marketing touchpointsIdentify opportunities to improve conversion rates, engagement, and member retention through testing and optimizationWe’re excited if you have5+ years of experience in email marketing, lifecycle marketing, CRM, or audience developmentExperience managing subscription, membership, or direct-to-consumer marketing programsStrong understanding of lifecycle marketing strategy, retention funnels, and audience segmentationHands-on experience with marketing automation and CRM platforms, ideally Ortto or similar toolsExperience building and optimizing automated customer journeysStrong analytical mindset with the ability to interpret campaign performance and audience behaviorExcellent project management and organizational skillsStrong copywriting and messaging instinctsExperience managing agencies or external creative partnersAbility to balance strategic thinking with hands-on executionComfort working in fast-paced, collaborative, content-driven environmentsPassion for audience growth, engagement, and digital mediaExperience working in media, publishing, streaming, or content-focused brandsFamiliarity with subscription or membership business modelsExperience supporting commerce or affiliate-driven marketing initiativesUnderstanding of email deliverability, A/B testing, and performance optimization best practicesExperience collaborating across editorial, social, and product teams#LI-FA1What's Roku's approach to hybrid working?Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.