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Head of Marketing Operations Remote

$80.4k - $100.5k

Constantcontact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re looking for a hands‑on Senior Marketing Operations Manager to own execution and optimization of marketing program initiatives across our international markets, with a primary focus on APAC. This role sits at the intersection of global strategy and regional execution — you’ll be a part of the central marketing operations team and partner closely with the International teams to localize, build, and optimize marketing programs that drive customer growth, engagement and retention across diverse markets.

This is a role for someone who thrives in a cross‑cultural, fast‑moving environment and is equally comfortable executing campaigns with precision to drive growth in international markets.

Campaign Execution & Operations - Manage end‑to‑end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets, including batch sends and automated journeys. Additionally, initiatives would include localized in‑product messaging in partnership with product teams. Build and QA dynamic templates using HTML/CSS and AMPscript, configure audience segments via data extensions, and ensure campaigns are localized appropriately for regional audiences while maintaining compliance with local regulations.

Regional Enablement & Collaboration - Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances. Serve as the operational bridge between global marketing infrastructure and regional execution needs, ensuring programs are delivered on time and aligned to local market strategies.

Journey Builder & Automation - Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments—onboarding, engagement, retention, win‑back, and renewal—adapted for international audiences. Support the ongoing migration from Automation Studio to Journey Builder across international programs.

Localization & Compliance - Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets. Partner with legal and compliance teams to maintain up‑to‑date suppression lists and consent management practices across regions.

Data & Personalization - Maintain and organize data extensions and audience segments specific to international markets. Partner with the data science team to operationalize targeting models adapted for regional audiences and support the development of localized personalization strategies as data capabilities grow.

Reporting & Optimization - Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics. Platform Administration - Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access. Stay current on platform capabilities and regional feature availability.

5‑7 years of hands‑on marketing operations experience with SFMC expertise across Email Studio, Automation Studio, Journey Builder, MobileConnect, and Contact Builder.

Working knowledge of AMPscript and SQL.

Solid understanding of international data privacy and compliance regulations including GDPR, CASL, and APAC‑specific frameworks such as PDPA.

Strong communicator, comfortable managing high‑volume campaign operations across multiple markets and across timezones while contributing to longer‑term platform improvements.

Salesforce Marketing Cloud certifications and experience collaborating with data science teams are a strong plus.

We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non‑profit organizations, and community groups.

We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.

A generous paid time off policy and a competitive benefits package that supports the health and well‑being of you and your family.

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in‑person, participate in live trainings, and socialize with colleagues.

We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”).

Vacancy posted 19 hours ago
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