Head of Marketing Management Remote (m/f/d)

About your Role: As the Marketing Manager (Contract), you will play a key role within a fast-paced, end-to-end corporate marketing department. Reporting to the Senior Director of Marketing, you’ll lead the planning and execution of integrated, omni-channel campaigns designed to drive enrollment growth and engagement across our network of online schools.

In this role, you’ll champion the success of our local schools, collaborating closely with cross-functional teams including Enrollment, Creative, Web, Analytics, Corporate Communications, Email, , Product, Social Media, and Market Research—as well as external partners and school leaders. This is a contract position with potential for renewal or conversion into full-time based on performance.

The Marketing Manager (Contract) will oversee the strategy, development, execution, and measurement of marketing initiatives that support K12’s core business—the management of more than 70 online public and private schools. This includes setting clear campaign objectives, developing timelines and strategies, and partnering with internal and external teams to deliver compelling content across owned and organic channels (including web, SEO, social, and email).

The Marketing Manager will also apply data-driven insights, AI-enabled tools, and performance testing to enhance campaign effectiveness, operational efficiency, and audience engagement. As K12’s online school portfolio continues to evolve, this position offers significant opportunity to drive innovation, improve customer experiences, and make measurable contributions to the organization’s strategic priorities.

Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels, including web, email, social media, SEO, and digital content.

Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs.

Oversee the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights.

Deliver regular performance read outs using data and dashboards (CTR, engagement, conversion).

Leverage data, technology, and AI tools to personalize campaigns and scale impact.

Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact.

Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content strategy, and optimize marketing touchpoints for audience engagement and conversion.

Lead SEO and organic growth strategies, ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion.

Foster collaboration with internal stakeholders (including regional and national teams) to align marketing efforts, share best practices, and ensure consistency in messaging and execution.

Drive continuous improvement through experimentation, testing, and performance analysis, applying insights to enhance campaign effectiveness and operational efficiency.

Support new school launches and major initiatives by managing cross-functional marketing efforts, ensuring on-time, on-brand, and data-informed execution.

Mentor and support specialists or coordinators, providing guidance, feedback, and skill development in campaign management, content strategy, and use of emerging technologies.

Stay ahead of digital, AI, and education marketing trends, proactively identifying opportunities to adopt new tools or methodologies that enhance marketing performance and innovation.

Serve as a strategic partner and trusted advisor to school leaders and stakeholders, bringing insights, recommendations, and solutions that elevate brand presence and drive meaningful results.

5-7 years of experience in marketing, specifically in marketing OR equivalent combination of education and experience

Ability to manage and juggle priorities on a daily basis and work independently

High standards for quality and accountability in deliverables

Strong project management and organizational skills with attention to detail

Experience setting and delivering against measurable marketing metrics

Ability to prioritize effectively and manage competing priorities to deliver and drive results

High level of quality and accountability for work product

Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)

Product marketing experience

Previous collaboration with cross-functional remote teams

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is a remote (i.e. at home) position

considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. We anticipate this position will pay $26.83 - $46.84 per hour. This is a temporary/contractor role, and you will be an employee of Workspend. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

EOR Contractor_CW (Fixed Term)

It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law.