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Head of Marketing and Advertising

$102.5k

Expedia Group

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.

The Market Manager’s primary responsibility is to onboard, develop and maintain a high-quality portfolio of hotel and property products (i.e. relevant, attractive and competitive) for Expedia’s fast-growing global customer base, within their assigned territory.

In doing so, you will also continuously work with Expedia Groups property partners to help them maximize the production potential from their participation in the Expedia marketplace by smartly utilizing the power of Expedia Group’s unique data insights, marketing, distribution and revenue management toolset.

This role is the core on which the Market Management team is based. The team ensure that the Expedia Group brands’ global customers always find the most suitable property for their dream trip wherever they want to go, and that our hotel partners can effectively, efficiently and throughout the year, reach Expedia Group’s full breadth of global traveler demand.

Develop and sustain strong partner relationships by providing relevant data insights and high-quality consulting services to hotel partners (revenue management advice, marketing opportunities)
Build the portfolio of local hotel partners by introducing prospective partners to Expedia’s marketplace and facilitate their onboarding process
Ensure that partner hotels’ products (content, rates and availability) are consistently optimized on the Expedia sites to maximize customer conversion
Secure additional lodging rates and availability information over high demand and compression periods to satisfy customers’ pressing needs
Secure seasonal deals and promotions within the guidelines set by management to support the brands’ merchandising and marketing efforts
Continuously promote and develop hotel partners’ high engagement with Expedia’s full suite of Unique market insights (partner reports, competitive data, key performance drivers), Revenue management tools (dynamic promotions, packages, fenced deals, mobile), Marketing and merchandising opportunities, Specialized brands (e.g. Represent Expedia in the local market, build Expedia’s company profile with key local influencers (e.g. tourism bureau, hotel association, etc.) and provide expertise to the local industry
Provide coaching to colleagues (peers, Associate Market Managers, Market Associates) on standard methodologies
Approximately 20 – 30% of travel for market visits

  • We also utilize highly effective video and social technologies that can allow employees to optimize their commitment to travel, communication and collaboration
  • Organization and time management skills, rigor, attention to details
  • Demonstrates ability to prioritize work and be laser-focused on achieving critical targets, goals and/or strategic objectives set by LPS leadership team
  • Bridges and sustains solid partnerships based on mutual support through a reciprocal style
  • Appetite for innovative technology, fast-changing business environment, data driven decision-making
  • Ability to select and present insights, including performance, market, and competitor analysis and to implement significant action plans based on the data
  • Proficiency in English language skills
  • Help other team members acquire skills or achieve targets/goals

The total cash range (inclusive of base salary and variable incentive target) for this position in New York is $102,500.00 to $143,500.00. Employees in this role have the potential to increase their pay up to $164,000.00, based on ongoing, demonstrated, and sustained performance in the role. Incentive plan performance above target will also earn more than the incentive target compensation amount.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.Trademarks and logos are the property of their respective owners. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. The official website to find and apply for job openings at Expedia Group is careers.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Vacancy posted 5 days ago
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