Head of Recruitment Marketing - Remote

Primer is a growing network of K-8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. A culture that takes kids seriously as learners and leaders. Primers shaped the first 200 years of American children. We’re hiring a Market Manager in Florida: a high‑impact role that serves as Primer's leader within a market and reports to the Florida General Manager. You’ll be accountable for the growth and educational operations of Primer in Florida. You’ll be launching new Primers, supporting existing Primers, driving enrollment growth, and generally ensuring that we’re meeting the Primer standard for students and families across Florida. Because this role is new, you’ll have an opportunity to help design the role, build playbooks, and influence what success looks like for future hires. Your daily activities may include working with the real‑estate team to evaluate new locations, modeling active monitoring for new Primer Leaders and providing live feedback, redesigning pickup/drop‑off plans for existing campuses, and hosting an open house at a new campus. Own educational quality across all Florida campuses - with a primary focus on the academic program and the development and support of Primer Leaders.

Partner with real‑estate, education, operations, marketing, and admissions teams to ensure the success of every Primer within a region of Florida.

Launch new Primer campuses end‑to‑end, from location evaluation to opening‑day operations.

Drive student growth by testing new local strategies. When they work, you help playbook the ideas so they can be leveraged in every city.

Own many of Primer’s local relationships, including families and leaders in the education community.

You can execute at a fast pace while holding a high bar for quality.

Experience in education leadership, ideally within a physical school environment as a superintendent, assistant superintendent, or principal.

Past accountability to aggressive growth, revenue, margin, and expansion targets.

Experience disrupting the status‑quo - either with new school models, new policies, or something else that removes constraints and drives innovation.

You do your best work in structured environments. You’ll be writing it while strategy shifts and priorities evolve around you. You prefer a fully remote, hands‑off environment. Evenings, weekends, and non‑traditional hours - travel and attendance to open houses, school events, parent meetings - are part of the rhythm, not the exception.

In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission.