Lead Business Liaison

Our client is a world leader with a rich history of innovation and leadership. Publicly traded on world stock exchanges and founded over 80 years ago, the company offers products that address multiple therapeutic area including oncology, neurology, gastroenterology, metabolics, immunology and more.

The Regional Thought Leader Liaison (RTLL), AD Marketing will lead and execute regional and local engagement with existing and emerging Key Opinion Leaders (KOLs), Advocacy Groups and Professional Societies to develop and implement AD education that helps simplify the early AD patient journey from diagnosis through treatment and monitoring. This will include identifying new and emerging opinion leaders and appropriately engaging KOLs to support speaker bureau activities, and assessing speaker programs for meaningfulness, effectiveness, educational in nature, and compliance with company policies.

Engage with national, regional and local thought leaders, including emerging thought leaders, face-to-face (wherever possible) to identify and seek insight on best practices that can help simplify the patient journey

Identify and ensure training (product, disease state and compliance training) for promotional speakers and related aspects of speaker programs

Coordinate / facilitate new product and annual compliance training

Update and track KOL engagements via Veeva/Vector KOL management platform

Collaborate appropriately with other Field teams to enable the local/account-level engagement with national, emerging and regional thought leaders:

Facilitate coordination of KOL engagements at the local level

Coordinate with field sales team, brand leads, and speaker program vendor on speaker availability and utilization

Seek, understand and relate field feedback to brand regarding promotional programming

Identify, assess and appropriately engage with regional professional societies to develop and implement AD education that helps simplify the patient journey (above-brand).

Serve as a central point for field engagement with regional professional societies

Insights to Inform Brand Strategy

Synthesize learnings, translate them into key insights and best practices, and regularly present these insights to marketing & sales leadership to help inform brand strategy, messaging, educational initiatives and promotional programs

Remain on the cutting edge of data readouts (consistent with FDA-approved labeling), medical congress meeting outputs and podium & symposia presentations.

Identify best practices to help Simplify the Patient Journey

Minimum of 10 years’ experience in pharmaceutical/healthcare field

Experience in development and implementation of brand plans

Understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment

Excellent verbal, written and interpersonal skills as well as emotional intelligence

In-depth knowledge of integrated health systems operations within current market environment

Demonstrated ability to establish and maintain strong business relationships

Commitment to corporate culture of patient-centricity, innovation, inclusion and compliance

Must successfully complete all company training programs as well as all customer mandated and vendor credentialing requirements

Overnight domestic travel expected for meetings with KOLs, Advocacy Groups and Professional Societies, as well as conferences (including some weekend travel)

While the role has a broader geography, the majority of travel is centralized within Missouri, Tennessee, Arkansas, and Minnesota.

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