Head of Marketing and Advertising

Marketing Manager
Marketing (MRKT)
Employment Type: Full Time
The Marketing Manager is responsible for developing and executing integrated marketing strategies that support the growth and business objectives of assigned product lines and business units. This role partners closely with sales, operations, product management, and executive leadership to develop marketing plans, manage campaigns, oversee budgets, coordinate agency partners, and execute programs that increase brand awareness, generate demand, and strengthen customer relationships.
The Marketing Manager serves as a strategic business partner while ensuring marketing initiatives are delivered on time, within budget, and aligned with company objectives. The role is expected to leverage modern marketing technologies, analytics, and emerging AI-enabled tools to improve campaign effectiveness, operational efficiency, and customer engagement.
Develop and execute annual marketing plans, promotional strategies, and campaign calendars that support assigned business units and organizational objectives.
Partner with business leaders, sales teams, and subject matter experts to identify marketing opportunities and develop integrated marketing campaigns.
Manage multi-channel marketing initiatives across digital, social media, email, advertising, events, public relations, and traditional marketing channels.
Develop marketing briefs and oversee the creation of advertising, promotional materials, digital assets, sales collateral, videos, photography, and other marketing content.
Manage relationships with advertising agencies, creative partners, media vendors, printers, and other external suppliers to ensure quality deliverables, cost efficiency, and timely execution.
Coordinate customer events, trade shows, sponsorships, product launches, and internal marketing initiatives while ensuring consistent brand representation.
Develop and manage annual marketing budgets, monitor expenditures, maximize available co-op funding opportunities, and ensure responsible financial stewardship.
Monitor campaign performance, website traffic, digital analytics, and key performance indicators to measure effectiveness and identify opportunities for continuous improvement.
Evaluate and utilize marketing technologies, automation platforms, analytics tools, and AI-enabled solutions to improve marketing efficiency, enhance customer engagement, optimize campaign performance, and support data-driven decision making.
Collaborate with internal stakeholders to ensure marketing initiatives align with overall business strategy and customer experience objectives.
Support photo and video production, content development, and brand storytelling efforts that strengthen customer engagement.
Strong knowledge of integrated B2B marketing strategy, branding, campaign planning, demand generation, and customer engagement.
Working knowledge of digital marketing, social media, content marketing, SEO/SEM, email marketing, marketing automation, and emerging marketing technologies.
Experience developing and executing strategic marketing plans while managing multiple campaigns simultaneously.
Strong understanding of marketing analytics, campaign measurement, website performance metrics, customer insights, and data-driven decision making.
Strong business acumen with the ability to understand commercial objectives, identify marketing opportunities, and develop strategies that support sales growth and measurable business results.
Familiarity with AI-powered marketing tools and technologies used for content development, campaign optimization, customer segmentation, workflow automation, reporting, and marketing productivity.
Ability to evaluate and adopt emerging marketing technologies that improve business performance and customer experience.
Ability to develop, manage, and monitor marketing budgets while maximizing return on investment.
Excellent project management, organizational, and time management skills with the ability to prioritize multiple initiatives in a fast-paced environment.
Strong relationship management skills with internal clients, sales organizations, vendors, suppliers, and agency partners.
Creative problem-solving skills with the ability to develop innovative marketing solutions that support business objectives.
Familiarity with content strategy, community engagement, and social media best practices across major platforms.
Proficiency with Microsoft Office Suite and familiarity with CRM systems, marketing automation platforms, analytics software, content management systems, and creative applications such as Adobe Creative Suite or Canva.
Technical aptitude and the ability to understand industrial, construction equipment, manufacturing, rental, or related B2B industries.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
Minimum of eight (8) years of progressively responsible B2B marketing experience, including strategic planning, campaign management, digital marketing, budget management, and agency/vendor management.
Experience utilizing modern marketing technologies, automation platforms, analytics tools, and AI-enabled marketing solutions is preferred.
Experience within the construction equipment, heavy equipment, industrial, manufacturing, or related industries is preferred.
Travel:
~ Travel up to 20% travel, to include overnight stays, required.

This job is generally performed in a professional office environment. This role routinely uses standard office equipment such as computers, phones and photocopiers. additionally, occasional movement inside the office to access office machinery, file cabinets, etc.