Brand Strategist (TEMP)

We're looking for a Brand Strategist to help define, evolve, and activate the strategic foundation of our brand. This is a hands‑on role that blends strategic thinking with practical execution - you'll not only craft positioning and messaging frameworks but also ensure they're embedded into campaigns, creative, and go‑to‑market activities across the organization.

In this role, you'll translate audience insights, market dynamics, and competitive analysis into actionable strategies that differentiate our brand - and then partner across marketing, product, and creative teams to bring those strategies to life in the market.

This position is based in our New York office. We follow a hybrid policy of at least 4 days onsite.

Morningstar's hybrid work environment gives you the opportunity to collaborate in‑person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in‑office each week. Brand Positioning & Messaging

Develop and refine brand positioning, value propositions, and messaging frameworks that resonate with key audiences.

Translate strategic concepts into practical messaging toolkits and enablement resources used across campaigns, sales, and marketing materials.

Ensure consistency and alignment of brand voice and story across all touchpoints.

Activation & Implementation

Partner closely with integrated campaign and creative/design teams to activate brand strategy through multi‑channel campaigns and brand initiatives.

Review campaign briefs, content, and creative assets to ensure they ladder up to brand strategy.

Partner with audience strategy and insights teams to conduct and synthesize competitive, audience, and market research to inform brand positioning decisions.

Identify opportunities for differentiation and new messaging angles based on trends, customer needs, and market dynamics.

Brand Architecture & Governance

Support the development and evolution of brand architecture, ensuring clarity and cohesion across products, sub‑brands, and solutions.

Contribute to brand guidelines and governance to maintain a unified global brand presence.

Help define and track key brand health metrics and campaign effectiveness.

5‑8 years of experience in brand strategy, integrated marketing, product marketing, or related roles.

Proven ability to craft positioning, messaging, and value propositions—and translate them into actionable marketing assets.

experience partnering with creative, campaigns, and product marketing teams.

Experience with brand architecture, naming frameworks, and product portfolio strategy preferred.

Background in financial services or other B2B regulated entity a plus.

This role offers the opportunity to shape how our brand is understood and experienced—not just in theory, but in practice. As a Brand Strategist, you'll bridge the gap between strategy and execution, helping define the story we tell and ensuring that story is powerfully expressed across campaigns, content, product naming, and client experiences.

That's why we champion your wellness through a wide range of programs that support all stages of your personal and professional life.

Financial Health

Stock Ownership Potential

Company provided life insurance - 1x salary + commission

Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company‑provided HSA contributions (up to $500–$2,000 annually) for specific plans and coverages

Additional medical Wellness Incentives – up to $300–$600 annual

Company‑provided long‑ and short‑term disability insurance

Annual Flex Stipend – $1,000 annually to cover personal education & well‑being expenses

Tuition Reimbursement

Incentive Target Percentage: 20% Annual

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