Head of Marketing Planning and Operations

The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs, and actionable insights. We’re seeking a Strategic Marketing Operations Manager to serve as the strategy partner to US Revenue and Marketing leadership, owning regional inbound funnel performance and providing data‑driven insights to our GTM teams. This role acts as the connective tissue between global initiatives and the US field, responsible for measuring performance against target, while aligning cross‑functional teams on the execution of top growth levers. The role doesn’t just report on performance but actively identifies opportunities to optimize it.

This role is based in our San Francisco office with an office‑centric hybrid schedule. The standard in‑office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you’re interviewing for this role, your recruiter will share more about the in‑office requirements.

Ownership of the regional inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs.

Proactively identify and implement regional growth opportunities through deep‑dive analysis of funnel friction points and conversion blockers.

Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program‑managing their implementation.

Host inbound reporting councils and contribute data‑driven insights to other regular regional reporting rhythms.

Partner with Marketing Analytics, Data Science and Finance to drive regional marketing planning, ensuring alignment with annual and program‑level target setting.

Provide data‑driven recommendations for channel mix optimizations and recommend changes to regional lead scoring, routing, and funnel processes to drive growth.

Own the triage and prioritization of regional reporting requirements and manage the communication and change management for new targets, models, or dashboards.

5+ years of Marketing Operations or GTM Strategy experience in B2B SaaS, with expertise in both data analysis and strategy.

Proven track record of building relationships with cross‑functional leadership (Sales, Marketing, Finance, Data Science and Analytics) to drive consensus and change.

Strong analytical and presentation skills with the ability to synthesize complex data into executive insights to inform regional planning.

Hands‑on experience with marketing and sales funnel reporting, with knowledge of Salesforce, Databricks and Tableau, or similar tools.

At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Inclusive family building benefits

Long‑term savings or retirement plans

In‑office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations.

Asana is a leading platform for human + AI collaboration. Asana has been named to Fortune’s Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office‑centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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