Senior SEO / Head of Marketing

Senior Marketing Manager Job Opportunity in USA 2025 | Axon Opportunities
Are you ready to take your marketing career to the next level? Axon is looking for a Senior Marketing Manager to lead their web strategy and experience initiatives. The Senior Marketing Manager for Web Strategy & Experience will oversee Axon.com, a crucial marketing asset for the company. You will be responsible for enhancing the website’s performance and user experience to effectively showcase Axon’s bold brand. Axon is a leading technology company headquartered in Scottsdale, Arizona, focused on developing tools for public safety and justice. Their mission, “Protect Life,” emphasizes a commitment to addressing critical safety challenges through innovative software and devices. Life at Axon is dynamic, challenging, and meaningful, fostering an environment where employees can drive real change and collaborate effectively.

As the Senior Marketing Manager, your key responsibilities include:

Own the strategy and performance of Axon.Build and optimize the website to enhance user experience and conversion rates.

Develop conversion rate optimization (CRO) programs for the site and campaign landing pages.

Manage site structure, user experience (UX), content strategy, and page optimization.

Collaborate with Brand and Product Marketing to deliver compelling and accessible storytelling.

Partner with Web Engineering and UX Design to implement website improvements.

Lead the SEO strategy to ensure best practices are consistently applied.

Report regularly on website traffic, engagement, and conversion metrics, providing recommendations for enhancement.

Establish governance frameworks for content quality assurance (QA) across stakeholders.

Supervise updates in the content management system (CMS) and manage a growing web team.

To excel in this position, candidates should possess:

10+ years of experience in web strategy, digital marketing, or user experience (UX) design.

Proven expertise in managing complex B2B or multi‑audience websites.

Experience leading large‑scale web projects involving cross‑functional teams.

Strong grasp of UX principles, SEO, and performance optimization.

Proficiency with modern content management systems (CMS).

Familiarity with marketing analytics, conversion rate optimization, and A/B testing.

Bonus skills include experience in SaaS, public safety technology, or international web environments.

This Senior Marketing Manager role at Axon presents an exceptional opportunity for professionals passionate about web strategy and user experience.