Head of Marketing Management Remote (m/f/d)

This range is provided by Creative Circle. Our client, an international consumer brand, is looking for a Mobile Marketing Manager with SMS experience to join their team, remotely, 40 hours/week for at least 12 months with an option to extend. The SMS Mobile Marketing is responsible for driving our mobile marketing strategy and managing the SMS, Push Notification and Inbox Messaging marketing channels. This role will manage marketing campaigns (broadcast, triggered & journey), define customer contact and frequency strategies, drive enrollment, build the A/B testing roadmap, and manage reporting and optimizations across the mobile marketing channels.
The ideal candidate has experience managing enterprise-level mobile marketing programs (particularly SMS) while creating personalized, cross-channel customer experiences. This role reports into the Senior Manager, Digital Marketing.
Mobile Marketing Manager Responsibilities
Mobile Strategy & Channel Management: Drive mobile marketing strategy and manage the SMS, Push Notification, and Inbox Messaging channels to maximize enrollment, engagement & retention.
Customer Contact Strategy: Define customer contact strategies including preferred content, frequency & channel and deliver personalized, cross-channel customer experiences.
Calendar & Audience Planning: Manage the calendar of broadcast mobile campaigns (e.g. product drops, promotions, etc.) and identify/segment target audiences to optimize engagement.
Manage and optimize new mobile customer journeys and marketing automations in partnership with Dev team (e.g. welcome series, cart abandonment, price drop, etc.).
Briefing: Prepare and deliver briefs to secure copy/creative for mobile marketing campaigns and initiatives.
Campaign Management: Plan and analyze mobile marketing campaigns to drive engagement and conversion online and in-store.
Monitor and report on the performance of mobile marketing campaigns, using data-driven insights to optimize future efforts.
Conduct A/B tests & manage the annual testing roadmap to optimize program performance.
Enrollment: Develop and execute strategies to drive enrollment online and in-store.
Cross-functional Collaboration: Work closely with cross-functional teams, including Dev, App, Tech, Marketing Ops, Creative, Copy, Loyalty, Retail, Legal & more
Compliance: Ensure mobile marketing activities comply with relevant regulations and best practices in partnership with Legal.
Competitive Research: Stay up-to-date with industry trends and best practices to continuously improve the mobile marketing programs.
Mobile Marketing Manager Qualifications
Bachelor's degree with 8+ years of marketing experience; Consumer brand experience is preferred
Experience managing enterprise-level mobile marketing channels including SMS & Push Notifications required
Experience with Salesforce Marketing Cloud a HUGE plus
Experience with Airtable and Tableau preferred
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Looking forward to receiving your resume through our website and going over the position with you. You must keep the JobID: linkedin : SM23-1854972 -- in the email subject line for your application to be considered.***

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. This job was first posted by Creative Circle on 06/02/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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Employment type Contract

Job function Marketing and Sales
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