Head of Marketing (Temp)
BYOMA
BYOMA is looking for a strategic and entrepreneurial HCP Marketing Manager to lead BYOMA’s efforts in the HCP community , with a focus on dermatologists and skin health professionals . You will be BYOMA’s marketing lead for the HCP world - responsible for developing and executing strategies that position BYOMA as the dermatologist‑trusted, barrier‑care skincare brand of choice. You’ll lead all aspects of HCP strategy, engagement, and education , working closely with marketing, product development, sales, and global partners to build a best‑in‑class dermatology engagement model.
In office: Develop and own BYOMA’s global HCP marketing strategy, with a primary focus on North America, aligning with global brand goals and regional priorities.
Build launch, growth, and retention strategies for BYOMA’s clinical and professional initiatives, driving both short‑term awareness and long‑term loyalty.
Establish KPIs and success metrics to evaluate campaign performance and optimize efforts in real time.
Design and lead dermatologist engagement programs - from helping form an advisory board, to education programs, to our HCP conference presence and strategy, sampling, and partnerships.
Identify and cultivate relationships with key opinion leaders (KOLs) and rising voices in dermatology, aesthetics, and skin science.
Develop authentic, science‑backed materials and tailored campaigns that reinforce BYOMA’s commitment to skin barrier health and transparency.
Partner with internal R&D, communications, and brand teams to ensure scientific storytelling and product innovation are effectively communicated in the HCP space.
Work hand‑in‑hand with Global Marketing, PD, and Sales teams to ensure alignment of HCP efforts with consumer marketing and retail strategies.
Partner with Regulatory and Compliance to ensure all promotional and educational materials meet industry standards.
Manage and inspire agency partners to deliver creative, compliant, and impactful campaigns and programs.
Champion cross‑market knowledge sharing to elevate HCP marketing best practices globally.
4+ years of experience in marketing, with a proven record in HCP, medical, or dermatology marketing - preferably within beauty, skincare, or health‑oriented CPG.
Understanding of the dermatology landscape, including professional engagement and medical communications.
Strong strategic thinking, analytical rigor, and creative vision.
Open to travel, potentially up to 30% (primarily across North America; occasional international).
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