Remote Head of Marketing - Ecommerce

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Marketing Manager (US Retail) position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
We’re looking for a sharp, organized, and commercially-minded Marketing Manager to help us show up brilliantly across key US retail partners – in-store and online. You’ll be responsible for major accounts like Target, Costco, and Walmart by managing campaigns, optimizing visibility, and driving sales. Serve as a strategic marketing lead and cross-functional partner between Sales and Creative teams, ensuring we deliver best-in-class trade materials and shopper campaigns across top accounts.
Execute strategy, define priorities and timelines, collaborating with account managers, brokers and retail partners to ensure alignment.
Define asset strategy and content standards for sell-in decks, sell-through tools and retail collateral, ensuring materials support broader commercial objectives.
Partner with design and sales to create sell sheets, shippers, shelf talkers, displays and other trade-facing assets.
Analyze campaign results and suggest performance-driven improvements to boost rate of sale.
Support omnichannel marketing across retail and digital platforms, making sure campaigns work hard both online and offline.
Develop strategic briefs for internal teams, including creative, CRM and influencer, to deliver high-impact retail campaigns.
Own and manage the US retail campaign calendar, aligning teams and tracking progress across Target, Costco, Walmart and more.
Optimize ecommerce listings on retailer PDPs, advise on media planning strategy, and evaluate campaign effectiveness by tying marketing activity to sales and shopper engagement.
Proven experience in retail/trade marketing within a CPG/FMCG business, partnering with major US retail accounts to develop and executive shopper marketing and retail activation plans.
Background in food, wellness, healthy beverages, or ecommerce preferred – ideally with exposure to both retail and marketing.
Ideally experienced working with retailer eCommerce sites such as Target and Costco.
Skilled at project coordination - keeping multiple workstreams moving in sync.
Familiar with retail marketing tactics, shopper programs, and the mechanics of in-store execution.
Comfortable briefing creative teams and giving clear, actionable feedback.
Commercial mindset – you understand how brand and marketing drive sales.
A clear communicator – written, visual, and verbal.
That’s why we’ve created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they’re making!
Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 Paid Vacation Days PLUS Federal Holidays
2 weeks a year to work remotely from anywhere!
Dog friendly
Private Medical and Health insurance for you, including free life insurance
We know diversity isn’t just important... it’s essential. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.
We don’t just welcome diversity of thought…we go looking for it!