Head of Sales & Marketing (fulltime)

Reports To : Director of Merchandising and Sales

Employment Type :Full-Time, Exempt

Location : New York, NY(On-site)

Sales & Marketing - Gelmart Division

Reports To : Director of Merchandising and Sales

Employment Type :Full-Time, Exempt

We are seeking a Sales & Marketing Manager to be the commercial and marketing lead for our Walmart intimate apparel business. Based in our New York office this is a hybrid sales-assistant and marketing-ownership seat: partnering closely with the Director of Merchandising and Sales, the Walmart Merchant team, and internal Design, Product Development, and CPFR partners to bring assortments, line reviews, seasonal launches, and in-store and digital marketing programs to life — while owning day-to-day marketing execution across Walmart, Motherhood, Kindly, NOBO, Joyspun, and Gelmart’s private and own brands.

This role owns marketing requests, sample coordination, packaging and imagery, item setup and PDP content, product-review programs, sustainability certifications, and packaging/trims/costing conversations with Walmart — and represents the brand voice in-market. The right candidate is equally comfortable in a Walmart merchant meeting, a Retail Link deep-dive, a photo studio, a packaging cost review, and a marketing brief. A strong storyteller who lets the numbers lead, with real ownership of the brand on the shelf and on the site.

Sales Execution & Account Support

Support preparation for customer meetings, joint business plans, monthly business reviews, and modular resets.

Marketing Requests & Sample Management

Own intake, prioritization, and delivery of all marketing needs and requests across Walmart, Sam's Club, and Walmart Canada.

Manage marketing sample requests end-to-end — internal photoshoots, brand requests, YBM/Holiday needs, and account meetings — including sourcing, tracking, shipping, and warehouse coordination.

Own the marketing calendar of photoshoots, YBM, and Holiday milestones; make priority calls when Walmart, Motherhood, and own-brand needs conflict.

Coordinate packaging prototype printing and route files and inputs to vendors and printers.

Packaging & Imagery for Packaging and E-Commerce

Procure samples, organize and attend shoots, and provide retouch notes for NOBO, Joyspun, Kindly, and other brands.

Share packaging imagery with package suppliers (RPAC); Coordinate e-commerce image needs; prepare and ship imagery to Walmart's studio.

Manage all portal work: cropping, renaming, and uploading imagery through SupplierOne, Workhorse, and other Walmart and vendor portals.

Lead PDP enhancement assets; own final look-and-feel decisions in partnership with sales, Design and brand leadership.

Own EcoRecords submissions for Bazaarvoice/Walmart: prepare inputs, chase factories and Zora for missing data, and complete submissions on time.

Manage the Gelmart BCI account and unit reconciliations; Maintain marketing color-name conventions in Simparel and generate UPC reports for the packaging team.

Complete style adoption forms — titles, PDP descriptions, and Walmart attributes — for all Gelmart brands and seasons.

Support the Digital team's content-quality goals: implement requested text and image changes, track versions, and confirm live on-site.

Approve copy and attribute treatment for sensitive claims (fit, sustainability, nursing functionality) in partnership with brand and product leadership.

Coordinate sample requests at PO timing to hit Bazaarvoice review windows and Walmart review-count expectations.

Set up items in the Bazaar portal, launch campaigns by brand/season, and update portal status when product ships.

highlight review issues affecting star ratings and flag high-risk comments (fit, defects, safety, packaging) for internal escalation.

5+ years of combined sales, account management, retail stores, and/or marketing experience supporting a mass retailer, with Walmart experience required.

Multiple years of experience in apparel preferred (intimate apparel, basics, or seasonal apparel a strong plus).

Exceptional communication, storytelling, and relationship-building skills.

Willing and able to work on-site in our New York, NY office.

Gelmart is a leading designer, manufacturer, and supplier of intimate apparel, specializing in retail and private label programs for the country's largest mass and value channels. For decades, we have partnered with Walmart and other major retailers to design, develop, and deliver quality bras, underwear, sleepwear, and shapewear under our customers' brands and our own.

As part of Rafar Group, alongside Hanky Panky and Cosabella, we share a common foundation: craftsmanship, integrity, and respect for the people who make the work possible. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, marital status, citizenship, veteran status, or any other characteristic protected by federal, state, or local law.

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