Head of Marketing and Advertising

Fresh Express is looking for an experienced Marketing Manager to join our growing Marketing team in Orlando.

Reporting to the Marketing Director , this is an exciting opportunity for a strong CPG food marketer who wants broad exposure across brand strategy, integrated marketing, digital and social media, consumer insights, innovation, shopper marketing and agency management .

We are looking for someone who can combine strategic thinking with strong execution - someone who can take a business or consumer opportunity, turn it into a compelling marketing program, and work across internal teams and agency partners to bring it to life.

Help develop and execute annual brand and integrated marketing plans

Work closely with advertising, media, social, PR, influencer, research and other agency partners

Develop agency briefs and lead programs from strategy and creative development through execution and measurement

Manage digital, social, influencer, video, media and consumer activation programs

Track campaign performance and translate data into insights, recommendations and actions

Partner with Sales and Category Management to develop customer and shopper marketing programs

Monitor consumer, category, competitive and cultural trends and identify opportunities for the brand

Work cross-functionally with Sales, Innovation, R&D, Category Management, Operations, Finance, Food Safety and other teams

Manage marketing budgets, timelines and agency deliverables

Develop presentations and recommendations for Marketing and senior leadership

Help continuously improve the effectiveness and efficiency of our marketing investments

5+ years of progressive marketing experience in Consumer Packaged Goods (CPG), specifically within the food industry

Bachelor's degree in Marketing, Business or a related field; MBA is a plus

Experience developing and executing integrated consumer marketing programs

Strong experience working with external marketing agencies

Digital, social media and influencer marketing experience

Strong analytical and financial skills with the ability to turn data into actionable insights

Excellent project management, communication and presentation skills

A self-starter who is comfortable managing multiple priorities in a fast-paced environment

Fresh Express is a leader in fresh, convenient foods with a long history of innovation in value-added salads. This role provides the opportunity to work across virtually every aspect of modern CPG marketing, from brand building and consumer engagement to innovation, insights, customer activation and digital marketing.

We are looking for someone who is curious, collaborative, analytical, creative and passionate about building brands and growing businesses.

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