Head of Public & Media Relations

JOB DETAILS

Department: Public Relations

FTE: 1.0

Shift(s): Days Location: In-Person Purpose of this position: The Media Relations Manager is the primary online, broadcast and print media contact for Hennepin Healthcare. This position builds and maintains positive working relationships with reporters, promotes story placements that feature Hennepin Healthcare’s expertise, and prepares strategic communications to promote and preserve the organization’s reputation. The role is also responsible for development and execution of the media relations strategic plan.

RESPONSIBILITIES

Serves as the primary point of contact for media, managing day to day inquiries and building strong relationships with local, national, and trade reporters to proactively secure coverage aligned with organizational priorities
Develops, writes, and executes media materials (press releases, statements, social content) and prepares spokespeople to ensure clear, accurate, and consistent messaging
Leads and supports rapid response efforts during high-profile or sensitive situations, including crisis communications, risk mitigation, and coordination with clinical, operational, and leadership teams
Monitors media coverage, social channels, and healthcare trends to identify emerging issues, assess impact, and recommend proactive communication strategies
Ensures all communications are compliant with patient privacy and regulatory requirements while demonstrating professionalism and empathy when engaging with patients, families, and staff - especially in complex or high-stress situations
Remains apprised of best practices for emergency preparedness communications
Supports Public Relations Department team efforts to promote Hennepin Healthcare
Performs other duties as assigned