Head of Marketing and Advertising

Position Type: Full Time

Travel Percentage: Job Shift: First Shift

LightPath Technologies, Inc. is a leading global provider of precision optics and photonics solutions, serving defense, aerospace, medical, and industrial markets. With decades of expertise and a strong culture of innovation, LightPath designs and manufactures advanced optical components and systems that power some of the world’s most demanding applications. We are currently looking for a Marketing Manager to join our team onsite. The preferred location is our Orlando, FL office but could be located in Plano, TX or Hudson, NH. We are seeking a results‑driven and creative Marketing Manager to lead and execute our marketing strategy across multiple channels. This role is responsible for driving brand awareness, generating qualified leads, and supporting revenue growth through the management of tradeshows, digital marketing, social media, advertising, website optimization, and other key marketing initiatives.

Digital Marketing & Social Media Develop and implement social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.)

Create and manage engaging content calendars aligned with brand messaging

Monitor engagement, respond to inquiries, and build online community presence

Analyze performance metrics and optimize campaigns for growth and engagement

Advertising & Campaign Management Plan and execute paid advertising campaigns (digital, print, and industry publications)

Manage budgets and optimize campaigns for ROI (Google Ads, social ads, etc.)

Track campaign performance and provide actionable insights

Website Management & Content Oversee company website, ensuring content is current, optimized, and user‑friendly

Collaborate with internal teams or vendors on SEO, UX, and website enhancements

Develop landing pages and conversion‑focused content

Monitor website analytics and continuously improve traffic and engagement

Brand & Content Development Maintain consistent brand messaging across all marketing channels

Develop marketing collateral including brochures, presentations, and case studies

Create compelling content (blogs, email campaigns, newsletters)

Marketing Strategy & Analytics Develop and execute integrated marketing plans aligned with business goals

Work closely with Sales and BD leadership to drive lead generation and pipeline growth

Track KPIs and marketing performance metrics

Tradeshow & Event Marketing Plan, coordinate, and execute all aspects of tradeshows and industry events

Manage booth design, logistics, vendor relationships, and promotional materials

Develop pre‑event, onsite, and post‑event marketing campaigns

Track and report on event performance and lead conversion

Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field

5+ years of marketing experience (B2B and defense / security experience preferred)

Proven experience managing tradeshows and events

Strong knowledge of digital marketing, social media, and paid advertising

Experience with marketing tools (CRM, marketing automation, analytics platforms)

Knowledge, ability and skills Excellent project management and organizational skills

Ability to manage multiple projects in a fast‑paced environment

Able to work independently with little to no supervision

Manages time well and meets deadlines

Able to utilize the following computer applications: CRM (Salesforce), Microsoft Excel, Powerpoint, Word and Outlook

Must be able to read, write, and speak fluently in English

Additional Requirements Travel domestically up to 10% of work time