Head of Influencer Marketing + PR

HOURGLASS COSMETICS — Influencer Marketing Manager (Hybrid Role)

Hourglass Cosmetics is a vegan and cruelty‑free beauty brand, redefining luxury cosmetics with high‑performance products, innovative formulas, and award‑winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.In this role, you will report to the Senior Director of Social Media and Influencer Marketing and assist with strategy and execution of Hourglass’ current and growing influencer marketing program. The ideal candidate will have proven experience in building strategies and creative concepts, identifying and engaging influencers, managing outreach programs, and creating engaging, brand worthy content.

Success in this role requires a well‑rounded knowledge of the influencer and social media landscape, both paid and earned. Moreover, you are data‑driven and can transform numbers into stories, on which you will base your strategic decisions.

Experience in community building programs is key, and strong cross‑functional communication skills is a must; Develop influencer campaign strategies for both paid and earned: from creative concept to influencer selection – all based on data, insights and trends

Execute influencer campaigns: influencer outreach, negotiation, briefing, contracting, content review

Lead on talent discovery, building and maintaining influencer relationships within various verticals for earned and paid executions.

Support global mailer program

Build and manage community events

Analyze and report the effectiveness of programs and competitive analysis for key stakeholders utilizing social listening tools such as Creator IQ, Tribe, Traackr, etc.

Responsible for tracking and maintaining the influencer database to ensure it is up to date

Partner with Social, Paid Media and PR teams to build synergies between our programs

Manage the affiliate marketing program in partnership with the Digital and eCommerce teams

Highly adaptable and able to adjust to changing demands and shifting priorities while coordinating multiple teams and stakeholders simultaneously

Energetic self‑starter with excellent writing and communication skills to formulate and articulate value points to internal & external teams

Strong attention to detail, highly entrepreneurial, creative, open minded, persistent and highly collaborative, with a passion for and understanding of the influencer/social space and the ability to quickly learn about new technologies and platforms

You are CREATIVE: You are able to develop creative concepts and vision that support brand and business goals.

You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.

You are eager to learn and absorb all things related to beauty, brand and creative strategy.

Minimum 5 years influencer marketing experience with minimum 3 years in Beauty

Strong project management skills – timings, details oriented, flawless execution

Must understand Influencer Marketing to its core

Must have excellent knowledge of social media platforms and best practices

Established relationships with influencers and industry players

Knowledge of international talent is a plus

Proven success in community building

Understands best‑in‑class content storytelling

Must have a good understanding of paid media (opportunities and limitations)

Data oriented, each activation informs the following ones

Keeps a balance between personal accountability and delivery through teamwork

Able to manage multiple priorities, work at pace, and offer support across concurrent projects

Excellent oral and written communication skills

Good knowledge of communications technologies, especially, but not limited to, the Microsoft Office 365 suite, with strong SharePoint skills

Must be able to work from Corporate Office at least 60% of the time

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education‑related programs, paid holidays, discretionary vacation time, and more.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at View phone number on click.appcast.io or View email address on click.appcast.io Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.