Influencer Marketing Manager

As the Influencer Marketing Marketing will own the end-to-end execution of paid partnerships, from outreach and briefs to contracts, payments, and content delivery, ensuring alignment with brand strategy and calendar. You’ll build and maintain strong relationships with creators, managers, and agency partners while creating data-driven campaign assets, dashboards, and KPI tracking in collaboration with sales and digital teams. By optimizing budgets, negotiating rates, and supporting influencer experiences and PR partnerships, you’ll enable scalable, high-impact campaigns that accelerate product launches and business growth. As a member of the Influencer Marketing Team, you will collaborate with marketing team and report directly to the Executive Director of Global Influencer Marketing. HYBRID: This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates based in California. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work. What You’ll Do: Essential Job Functions Oversee end-to-end partnership process from outreach to post-campaign evaluation. Source, vet, and engage suitable paid creators and talent. Ensure alignment with brand strategy, calendar, and revenue goals. Maintain end-to-end campaign execution with outreach, briefs, contracts, payments, and content execution. Oversee content production and ensure creative alignment with brand guidelines. Build and maintain campaign dashboards to track progress and outcomes. Monitor campaign performance, extract insights, budgets, approvals, and spend tracking. Negotiate favorable rate cards and value-added opportunities while maintaining brand standards. Maintain a KPI tracker in collaboration with the sales team; translate data into actionable optimizations while tracking social metrics and identify viral moments. Work with the digital team to keep usage rights tracker up to date to ensure ad codes, tracking parameters, and attribution are correctly implemented. Assist with paid partnership approvals for PR agencies and oversee campaigns strategy and ensure creative briefs align with brand direction. Plan and manage influencer experiences and events tied to product launches and key initiatives. Coordinate logistics, guestlists, and on-site activations; capture content and post-event follow-ups. Non-Essential Job Functions Industry research and trend spotting: Stay ahead of beauty influencer trends, platform shifts, and competitor activity to inform strategy. Content ideation and creative briefing: Generate high-level ideas for campaigns and craft briefs to guide creator-produced content. Budget reconciliation and vendor coordination: Assist with cost tracking, in-kind trade negotiations, and partner invoices as needed. Internal communications and onboarding support: Help with team updates, cross-functional alignment, and onboarding new partners or hires. Event pre/post-show support: Participate in planning sessions for IRL events or influencer activations and assist with follow-up outreach after events. What You’ll Bring: 3-4+ years relevant experience Passion for Beauty, particularly the social media and influencer space; previous beauty company experience a plus Strong working knowledge of MS Office, especially Excel and PowerPoint Track record for achieving results and driving projects Organized multi-tasker with the ability to problem-solve Relationship-building skills and event planning are a plus! The Influencer Marketing Coordinator will report to this role. Physical Requirements Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 20 pounds at times. Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events. Prolonged periods standing, bending, stooping, and reaching. Must be able to travel frequently, sometimes requiring long periods of driving or riding in a vehicle. Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue. Must be able to perform tasks that require fine motor skills, including typing and using a mouse. Must be able to carry and transport promotional or sales materials. Must be able to work in a fast-paced, often time-sensitive environment. Why You’ll Love Us: At Luxury Brand Partners, we are more than just a team – we are a vibrant community of creative thinkers and beauty enthusiasts dedicated to shaping the future of luxury in the beauty industry. As the parent company for renowned brands like IGK, R+Co, and ONE/SIZE Beauty, we pride ourselves on fostering innovation, authenticity, and excellence. Together, we collaborate to deliver exceptional products and experiences that empower our customers and elevate the standards of luxury beauty. Health and Wellness Benefits Comprehensive health, dental, and vision insurance along with additional ancillary benefits Flexible spending and health savings accounts (FSA/HSA) Employer paid life insurance coverage with optional supplemental life insurance available Employer paid long-term and short-term disability Access to Employee Assistance Program (EAP) Work-Life Balance Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law) Twelve paid holidays Paid parental leave Summer Fridays between Memorial Day & Labor Day Compensation commensurate with industry standards and your qualifications 401(k) with company match Monthly technology allowance Eligible for annual discretionary bonus Quarterly sample boxes featuring our brands products Employee referral program with rewards If you're ready to make an impact and grow with us, we’d love to hear from you! Luxury Brand Partners is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race (including characteristics associated with race, such as hairstyle), color, gender, age, religion, national origin, physical or mental disability, pregnancy (including childbirth, lactation and related medical conditions), reproductive health decision‑making, sexual orientation, ancestry, marital status, veteran status, uniform service member status, genetic information (including characteristics and testing), or other status protected by federal, state or local law. The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as your qualifications, experience, and geographic location. #J-18808-Ljbffr