Head of Operations & Business Management
Cook Medical
The Business Operations and Execution Manager (BOEM) is a key member of the iMRI commercialization team and is responsible for driving procedural adoption and supporting capital equipment sales efforts. This role focuses on guiding healthcare providers and key decision-makers through the adoption process of Cook Medical’s iMRI suite, ensuring clinical confidence, operational readiness, and alignment with institutional needs.The BOEM iMRI is a clinical expert within a sales organization, responsible for understanding account dynamics and helping move customers from interest to acquisition. This role requires a blend of clinical knowledge, sales acumen and account strategy, particularly in capital equipment sales.This role collaborates closely with Siemens, Marketing, Business Operations, and other external partners to target key accounts, refine value messaging and drive purchasing decisions. While the BOEM supports procedural adoption and clinical education, dedicated Education & Training teams within Centers of Excellence will lead hands-on training.
Key ResponsibilitiesSales & Account StrategyServe as the clinical lead in the iMRI sales funnel, assessing account readiness, understanding clinical needs, and supporting purchasing decisions.Partner with Siemens sales to identify and engage target accounts, advancing them through the funnel.Support sales presentations and discussions by communicating the clinical, operational, and financial benefits of iMRI-guided procedures.Track key success metrics for customer engagement, including time-to-adoption, procedural volume, and stakeholder buy-inCustomer Engagement & AdoptionAct as the primary clinical contact for target accounts, assisting in suite configuration, procedural integration, and workflow optimization.Collaborate with Siemens and internal teams to analyze account-specific clinical and technical requirements.Establish customer engagement tracking methods, such as utilization reports, post-training assessments, and periodic check-ins.Implement follow-up strategies after initial training to reinforce adoption and address ongoing needs, ensuring sustained engagement.Specialize in biopsy-driven accounts (e.g., Work closely with marketing and sales to refine customer engagement strategies based on clinical insights.Collaboration & Process OptimizationFacilitate account alignment across IR, urology, oncology, and other clinical teams to ensure seamless procedural integration.Partner with the Commercial Business Solutions Manager to support business case validation and ensure financial feasibility for each account.Align with Marketing and Siemens teams to leverage clinical data and real-world case studies to strengthen iMRI’s value proposition.Establish feedback loops, where insights from clinical teams inform future product development, customer support strategies, and marketing efforts.Post-Implementation & Customer SuccessTrack and monitor suite utilization, procedural volume, and clinical satisfaction post-sale, providing feedback to Marketing and Product Management.Ensure a structured onboarding process for new accounts, working alongside the Education & Training team for in-depth procedural training.Develop ongoing engagement strategies to ensure continuous account activation and procedure optimization beyond the initial training phaseAddress basic reimbursement and procedural support questions, escalating financial concerns to the Business Manager.Leadership & CoordinationLead onboarding, training, and knowledge-sharing across the commercial team, serving as the senior field liaison.Collaborate with the Director of Strategy Enablement to refine best practices, standardize tools, and document successful engagement frameworks.Support hiring, mentoring, and performance evaluation of future team members.Provide insights to help prioritize geographic expansion and identify top-tier accounts in the U.Required Experience:College degree in related field and/or equivalent relevant experience• Experience in capital equipment sales or clinical adoption of advanced medical technologies is a strong advantage.• Ability to work cross-functionally with physicians, hospital administrators, and key account stakeholders to drive purchasing decisions.• Proven ability to manage long-term sales cycles, influence key stakeholders and support large-scale equipment adoption.Demonstrate positive and constructive behaviours that drive team cooperation in achieving market objectivesMust have effective oral and written communication skillsExcellent problem-solving skillsAbility to work in collaborative and independent work situations and environments with minimal supervisionPreferred Qualifications:Demonstrate strong Business execution/project management skills.Proficiency in Microsoft Office software (Word, Excel, PowerPoint, Visio, and Outlook)Experience with Salesforce CRM and Service NowModel the company standards that others are expected to follow.Ability to travel up to 75%.Work under general office environmental conditions.Job SummaryJob Location(s): Bloomington IN United StatesJob Locations: US-IN-Bloomington | US-IN-Indianapolis | US-NC-CharlotteTravel: 50-75%Position Type: Full TimeCompany: Cook Medical LLCCategory:
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