Head of Strategy & Planning, Growth

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers. As the Strategy & Growth Manager, you will contribute to the development and execution of go-to-market strategy, market positioning, and competitive intelligence for Citi Commerce. You will help shape how the business enters and competes in the commerce media landscape, working across advertising and card linked offers to build a differentiated and commercially compelling offering.
The Strategy & Growth Manager is a key member of the team, contributing to the development and execution of go-to-market strategy, market positioning, competitive intelligence, and commercial execution as Citi Commerce launches and scales. Reporting to the Head of Commercial Strategy, this individual will support both the go-to-market and revenue strategy workstreams of the team, flexing across commercial positioning, audience strategy, financial performance tracking, and market intelligence as priorities demand. This person will support both Citi Commerce's advertising and card linked offers businesses, with a focus on how these capabilities work together to create a differentiated commerce media offering.
The Strategy & Growth Manager will work across Advertiser Partnerships, Product, Marketing, Finance, and Analytics to translate strategic priorities into actionable plans and market-ready materials, contributing to how Citi Commerce builds its presence and credibility in the commerce media landscape.
Contribute to the development and evolution of Citi Commerce's value proposition, supporting the creation of positioning decks, sell sheets, and market narratives that articulate Citi's data, audience, and measurement advantages, including how card linked offers strengthen Citi Commerce's commerce media offering, in partnership with Marketing and PR
Conduct competitive intelligence and market research, tracking the commerce media landscape and synthesizing insights that sharpen Citi Commerce's positioning and strategic priorities
Identify and surface new growth opportunities across placements, verticals, and partnership models, developing the initial point of view that informs prioritization and investment decisions
Support financial performance tracking, KPI reporting, and business case analysis, helping to identify gaps between targets and actuals and develop recommendations
Contribute to audience positioning work, supporting the development of materials that articulate how Citi's first-party transaction data is segmented and packaged for advertisers
Build and maintain strategic frameworks, market analyses, and executive-ready materials that support leadership decision-making
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
6-10 years of experience in strategy, management consulting, or a related field, with meaningful exposure to advertising, media, or adtech

• Strong analytical and structured thinking skills, with the ability to synthesize complex information into clear, actionable recommendations
• Experience contributing to go-to-market planning, value proposition development, competitive analysis, or market positioning
• Comfort working across both commercial strategy and financial or revenue-oriented workstreams, with the ability to flex between qualitative and quantitative analysis
• Demonstrated ability to build compelling market-facing materials and narratives that translate complex capabilities into clear commercial stories
• Excellent verbal and written communication skills, including the ability to build polished, executive-ready presentations and materials
• Ability to operate effectively in ambiguous, fast-moving, and high-growth environments, comfortable building process and structure where little exists

Experience in commerce media, retail media, digital advertising, or financial services strongly preferred
Familiarity with the advertising ecosystem, including how brands, agencies, holding companies, and media companies interact
Experience at a management consulting firm, media company, or adtech platform
Exposure to launch planning or scaling an early-stage business or product
Existing relationships across the advertising industry, including at agencies, brands, or industry organizations
Bachelor's/University degree required, Master's degree preferred

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Full time ------------------------------------------------------
Primary Location Full Time Salary Range:
$Citi offers competitive employee benefits, including: medical, dental & vision coverage; life, accident, and disability insurance; Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Illinois residents – AI Notice and Right
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