Business Development Director (CPG)

The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more.


Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly.


The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you.

What you'll do:

• Take ownership for representing 1-2 of our most strategic relationships with The Trade Desk's largest CPG clients nationally
• Work collectively with greater global Sales, Client Services, and Trading teams to cultivate focused accounts and brands
• Establish new/cultivate existing relationships with commercial and contract leads at major Advertising clients
• Communicate the value of our media buying platform by aligning The Trade Desk's media buying philosophy and technology with our clients
• Participate in product road map build out discussions based on client needs with senior leadership, product, & engineering
• Take lead in responding to RFPs, including qualification & win strategy
• Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals
• Identify and close strategic up-selling opportunities by understanding core client business needs
• Build deep and lasting connections internally across The Trade Desk departments and specialty functions.

Who you are: We are looking for a commercially savvy, very senior sales or marketing minded individual to identify, grow, and nurture key CPG clients. You'll need a proven track record of delivering results in the category, building relationships, and collaborating with other teams as you'll be working with some of our most strategic clients.

• A proven track record in online advertising outbound sales and/or marketing
• Core belief in the power of Omnichannel to drive business results for our partners
• A detailed understanding of the Tech category, proven experience in the space is a prerequisite
• Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, or other online advertising/marketing role
• Existing relationships with decision makers at major agencies and advertisers
• Experience establishing longstanding, consultative client relationships
• Strong quantitative skills and negotiation ability, able to lead commercial negotiations for large global accounts
• Strong communication skills with an ability to speak with C-level clients
• Passion for owning a room, closing deals, and getting wins
• Proven track record of exceeding revenue expectations.
• This role follows a hybrid work model, with in-office expectations Tuesday through Thursday.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.


The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is


$146,000-$267,700 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

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