Demand Generation Manager

Role Description

The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing campaigns. This is a highly impactful individual contributor role where you will own campaign execution, performance tracking, and channel strategy. This role is ideal for someone who enjoys both strategy and hands-on execution in a fast-paced, growth-focused environment.

In this role, you will:

• Build and run paid digital campaigns
• Lead targeted outreach to high-value accounts
• Create clear reporting to measure performance and drive continuous improvement
• Work closely with Business Development, Partner Success, and Clinical Operations to turn marketing efforts into measurable business impact

Essential Duties & Responsibilities

• Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications
• Build and run targeted campaigns focused on high-value accounts (ABM)
• Set up and manage systems to track and report on paid marketing performance
• Manage relationships with marketing and advertising partners to ensure campaigns run effectively
• Build and grow a social influencer program, including healthcare providers and caregiver content creators
• Track and report on key demand generation metrics (leads, engagement, pipeline impact) on a regular basis
• Coordinate speaker submissions and participation for industry conferences
• Partner with Business Development to ensure leads are routed, scored, and followed up effectively
• Create clear monthly and quarterly reports for marketing and executive leadership

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 5–8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry
• Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search)
• Experience executing targeted marketing campaigns for specific accounts or customer segments
• Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies)
• Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed
• Experience managing marketing or media partnerships with a focus on measurable results
• Highly organized and able to manage multiple projects at once
• Self-starter who thrives in an autonomous environment
• Ability to travel occasionally (up to 15%) for partnership activations and team meetings