Demand Generation Manager

Role Description

DeepJudge is looking for a senior Demand Generation Manager to own and scale pipeline creation across channels and campaigns. This role reports to the Director of Marketing and sits at the intersection of marketing and revenue, translating positioning, content, and product initiatives into structured programs that drive measurable pipeline impact.

You will define campaign priorities, shape channel strategy, and ensure audiences are effectively engaged and converted across the funnel – from first interaction to qualified opportunity.

This is a hands-on role with end-to-end ownership of pipeline generation and conversion, working closely with the Director of Marketing and acting cross-functionally across marketing disciplines and the broader organization.

Your responsibilities will include:

• Drive pipeline generation
• Own marketing-sourced and influenced pipeline across key regions
• Translate business and marketing priorities into structured demand generation programs
• Partner closely with sales on account targeting and pipeline development
• Work cross-functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline-generating programs
• Lead campaign strategy and execution
• Plan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs
• Turn key initiatives into coordinated, multi-channel campaigns
• Maintain a balanced mix of always-on and campaign-driven efforts
• Optimize full-funnel performance and conversion
• Improve performance across the funnel throughout the entire buyer journey
• Optimize key touchpoints including:
  • Website journeys and landing pages
  • Demo and high-intent entry points
  • Lead-to-opportunity progression
• Design and scale lifecycle and nurture programs to drive engagement and pipeline velocity
• Continuously test and improve conversion through structured experimentation (CRO)
• Own channel strategy and distribution
• Manage and optimize key channels including social media, paid acquisition and retargeting, as well as email and lifecycle marketing
• Ensure content is effectively distributed and adapted across channels and audiences
• Test and scale emerging channels (e.g. Reddit, programmatic, niche communities) to identify new sources of reach
• Run a structured test-and-learn approach across channels to identify and scale what works
• Measure, analyze and improve:
  • Track campaign and channel performance with a focus on pipeline impact, efficiency, and scalability
  • Build visibility into performance drivers across the funnel
  • Use data to prioritize, iterate, and scale high-performing initiatives
  • Leverage modern tools and AI to improve execution and efficiency

What success looks like in 12 months:

• Marketing is a consistent and meaningful driver of pipeline, with clear contribution across key regions and segments
• Consistent, high-quality pipeline generation driven by marketing
• Repeatable and well-structured campaign frameworks across channels
• Measurable improvements in conversion across website, nurture, and pipeline stages
• Strong visibility into what drives pipeline and revenue impact
• Close alignment with sales, product marketing, and content on targeting and execution

Qualifications

• Strong experience in B2B SaaS demand generation and growth marketing
• Owned or significantly contributed to pipeline generation
• Comfortable operating across the full funnel – from acquisition to conversion
• Hands-on experience with:
  • ABM and sales-aligned campaigns
  • Lifecycle and nurture programs
  • Paid and organic channel strategy
  • CRO and website performance
• Comfortable working with modern marketing and growth tools, such as:
  • CRM and automation platforms (e.g. HubSpot)
  • Website and CMS tools (e.g. Webflow or similar)
  • Data enrichment and outbound tools (e.g. Gong, Clay)
  • Paid acquisition platforms (e.g. Google Ads, LinkedIn Ads)
  • SEO and analytics tools (e.g. Google Analytics, Ahrefs, or similar)
  • Measurement and reporting tools (e.g. Looker, or similar BI tools)
  • AI tools to enhance execution (e.g. Claude)
• Strong analytical mindset and understand pipeline quality, not just lead volume
• Experienced in attribution, funnel analysis, and measuring pipeline impact across complex B2B buying cycles
• Comfortable using modern tools and AI to enhance execution
• Able to work in European and East Coast friendly time zones

Requirements

• Focus primarily on brand or awareness without ownership of pipeline and conversion
• Prefer highly specialized roles without end-to-end responsibility
• Not comfortable delivering measurable business outcomes
• Prefer executing established playbooks over building, testing, and refining approaches

Benefits

• Own demand generation at DeepJudge and define how pipeline is built and scaled, rather than inheriting an existing playbook
• Join at an inflection point, with the recent launches, growing US market presence, and strong product-market fit in legal
• Real ownership with short feedback loops. Your work will have a visible, measurable impact on pipeline and revenue from day one
• A high degree of autonomy with the opportunity to build, test, and refine approaches, while operating in a lean and execution-focused environment
• A competitive compensation and equity package that reflects the leverage and strategic importance of the role

Company Description

At DeepJudge, we believe great teams are built on diverse perspectives and experiences. We are proud to be an equal opportunity employer and are committed to fostering an inclusive, high-performance culture where everyone can thrive. We welcome applicants of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, disability, veteran status, or any other characteristic protected by law.

If this role excites you, but you feel you don’t meet every qualification, we encourage you to apply anyway and tell us why you’d be a great fit.