Demand Generation Manager

Role Description

We're looking for a hands-on, strategic & execution-focused Demand Generation Manager to bring campaigns to life across Fieldguide's key practice areas. Reporting into the Senior Manager, Demand Generation, this role is responsible for:

• Email, paid search, webinars, social, and third-party sponsorships—with a focus on flawless planning, on-time execution, and measurable results.

The ideal candidate is a strategic thinker and strong executor who thrives on getting things done. Responsibilities include:

• Managing multiple campaigns simultaneously.
• Keeping cross-functional stakeholders aligned.
• Driving projects from kickoff to launch without dropping the ball.
• Living and breathing AI to work smarter and move faster.

You'll work closely with the Senior Manager to implement integrated campaigns, ensuring the right message reaches the right audience at the right time, through the most effective channel.

Qualifications

• 4–7 years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing.
• Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less.
• Execution excellence, with a track record of bringing campaign plans to life.
• Strong project management skills, able to juggle multiple campaigns, coordinate cross-functional stakeholders, and consistently hit deadlines in a fast-paced environment.
• Proven track record building and executing email nurture programs and lifecycle campaigns end-to-end.
• Hands-on experience managing paid search and display campaigns, including Google Ads, keyword management, and bid optimization.
• A bias for action, someone who moves fast, tests often, and iterates based on results.
• A collaborative, team-first mindset and strong cross-functional communication skills.

Requirements

• Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging.
• Leverage AI Across Campaign Execution: Actively use AI tools to streamline workflows, accelerate content creation, personalize messaging at scale, and continuously find smarter ways to execute across all channels.
• Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement.
• Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation.
• Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels—tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals.

Benefits

• Competitive compensation packages with meaningful ownership.
• Unlimited PTO.
• 401k.
• Wellness benefits starting your first day.
• Technology & Work from Home reimbursement.
• Flexible work schedules.