Senior Demand Generation Manager

Role Description

The Senior Demand Generation Manager owns the strategy and execution of scalable, high-performing demand generation programs that drive consistent pipeline growth. This role focuses on generating high-quality top-of-funnel demand, improving conversion across the funnel, and ensuring marketing efforts translate into measurable pipeline and revenue outcomes.

You will take a data-first approach to optimizing performance, continuously refining targeting, messaging, channel mix, and lead scoring to improve both lead quality and funnel efficiency. With a strong test-and-learn mindset, you’ll rapidly launch, measure, and iterate on digital-first, multi-channel campaigns across paid, owned, and lifecycle channels.

As a senior individual contributor, you’ll leverage AI and automation to enhance campaign development, audience targeting, personalization, and performance analysis—unlocking faster execution, greater scale, and smarter decision-making.

You’ll partner closely with Sales, RevOps, Content, and Product Marketing to align on pipeline goals, lead quality, and go-to-market execution, playing a critical role in shaping how demand is generated, measured, and optimized across the business.

Qualifications

• 5–8+ years in demand generation, growth marketing, or digital marketing
• Proven track record of driving pipeline and revenue through digital campaigns
• Strong experience with lifecycle marketing and funnel optimization
• Deep understanding of demand generation channels (paid media, email, web, automation)
• Data-driven mindset with strong analytical and performance optimization skills
• Experience working closely with Sales and RevOps to drive funnel efficiency
• Strong cross-functional collaboration and communication skills
• Familiarity with AI tools for marketing (content, segmentation, analytics, automation)
• Experience testing and implementing new technologies or growth tactics
• Highly organized, self-directed, and comfortable owning multiple programs
• Bachelor’s degree or equivalent experience

Requirements

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Translate growth targets into scalable, measurable programs
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Partner with Sales to improve lead quality, routing, and conversion
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Optimize messaging, timing, and channel mix to increase conversion across the funnel
• Align lifecycle efforts with campaign and sales motions
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Translate campaign strategy into content requirements and messaging frameworks
• Use performance insights to inform ongoing content optimization
• Design and scale AI-powered marketing workflows—including custom agents—to improve campaign execution, optimization, and performance
• Apply AI across paid acquisition (including search), personalization, and content generation to enhance targeting, bidding, segmentation, and creative output
• Lead the development of advanced, AI-informed growth strategies (including GEO and audience expansion)
• Continuously test and operationalize emerging tools to increase speed, efficiency, and impact
• Identify and implement opportunities to automate marketing processes across campaign development, experimentation, and reporting
• Act as a builder and internal leader in AI adoption—embedding AI into day-to-day marketing operations
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Continuously test and iterate on channels, messaging, and offers
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution
• Influence stakeholders and drive alignment across teams without direct authority

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and holidays
• Wellness programs
• Employee assistance program

Company Description

At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer.

As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do.