Marketing Manager

Job Description

Job Description

At Brixmor Property Group, we create shopping centers that connect with and serve their communities. Pointe Orlando is a dynamic, high-profile dining and entertainment destination in the heart of Orlando’s tourism corridor, serving local residents, leisure travelers, and business/conventioneers.

Position Overview:

Join us in elevating Pointe Orlando as a vibrant destination where locals and visitors come together for unique dining and entertainment experiences.

As the center’s Marketing Manager, you will serve as the primary on-site marketing lead, responsible for driving marketing performance and bringing the property’s marketing strategy to life. In this role, you will plan and execute marketing initiatives that build consumer awareness, increase traffic—particularly from local residents—and support the needs of leisure and business travelers.

You will work closely with the on-site Property Manager to align marketing efforts with property priorities and tenant needs, while reporting to the Marketing Director, who oversees consumer marketing companywide. This role is ideal for a hands-on marketer who thrives in execution, collaboration, and delivering measurable results in a fast-paced, destination environment.

Key Responsibilities:

• Digital Marketing: Utilize digital marketing to grow consumer awareness and on-site traffic for Pointe Orlando and its tenants.
• Content Management: Manage day-to-day content creation, scheduling, and engagement for social media channels, email communications, and the property website, ensuring consistent and compelling storytelling.
• Event Planning: Plan and execute events and promotions that attract and engage key audiences, with an emphasis on driving repeat visitation from local residents while enhancing the visitor experience.
• Community & Industry Partnerships : Build and maintain relationships with local community organizations and key travel industry partners, including Visit Orlando, I-Drive Chamber of Commerce and Experience Kissimmee, to expand reach and drive visitation.
• Public Relations: Own day-to-day public relations efforts, including drafting press releases, coordinating announcements and events, and pitching stories to local and regional media to generate positive coverage.
• Tenant Relations: Build strong working relationships with retailers at the local, regional, and corporate level to support marketing initiatives, amplify campaigns, and contribute to tenant success.
• Venue & Event Coordination Support: Serve as liaison to funnel and orchestrate private party requests with Pointe Orlando venue sales managers in order to optimize tenant bookings at Pointe Orlando.
• Sponsorship & Partnership Activation: Manage flawless execution of business development revenue opportunities, such as income-generating events, promotions, activities, and paid on-site advertising, as sold by the corporate Specialty Leasing team.
• Data Analysis: Monitor and analyze marketing performance metrics to optimize campaigns and report on results.

Requirements:

• Bachelor’s degree in marketing, business, communications, or a related field
• Approximately 3 years of marketing experience, preferably in retail, real estate, hospitality, or destination marketing environments
• Strong organizational and project management skills with the ability to execute multiple initiatives simultaneously
• Excellent written and verbal communication skills, including content creation and press materials
• Experience with digital marketing tools, social media platforms, email marketing, and analytics platforms (e.g., Google Analytics)
• Ability to build relationships and collaborate cross-functionally with internal teams, tenants, and external partners
• Creative thinker with attention to detail and a proactive, solution-oriented mindset
• Self-starter who can work both independently and as part of a team

What We Offer:

• Grow your career with us through mentorship, personal development allowance, talent development plan and Big Brain professional speaker series.
• Engage with local charities and organizations to develop programming that directly benefits the Orlando community, plus take part in company volunteer initiatives.
• Enjoy a balanced work-life with our hybrid work schedule, wellness spending account, fitness challenges and Summer Fridays.
• Build relationships by connecting with coworkers through all employee meetings, Employee Resource Group, property visits and team-building events.

Brixmor offers a hybrid work schedule (first three days of the week in the office, the balance remote optional), very competitive pay commensurate with background and responsibilities plus a benefits and perks package that supports career engagement, growth, good health and connection with teammates and our communities.

EOE (Brixmor is an Equal Opportunity Employer)

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