Home Lending - Search Engine Optimization Marketing Strategy - Senior Associate

Job Title

Search Engine Optimization Marketing Senior Associate

Job Description

Whether purchasing a first home or vacation home, refinancing an existing mortgage, or tapping into a home equity line of credit, we offer a wide array of products and services to meet customers at every stage of their journey. This role will focus on leading our internal and external resources to develop and implement new content and site optimizations that increase discovery in search resultswhile driving digital leads to our Sales team as the search landscape continues to change and evolve.

As a Search Engine Optimization Marketing Senior Associate within Home Lending, you will collaborate with cross-functional partners to design and execute strategic campaigns, build bottom-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets.

Job Responsibilities

• Develop and define the SEO roadmap; identify new opportunities; and improve front-end discoverability and back-end conversion.
• Help position the channel for growth, especially during a time of rapid innovation and change due to the onset of AI Search.
• Provide tactical, executional, and strategic leadership across our Home Lending SEO, GEO, Web, and Content functions.
• Provide best practices and innovative ideas for SEO and content marketing to improve the discoverability of Home Lending content.
• Perform SEO audits and implement optimizations to maintain channel health, integrate new strategies, and execute the SEO learning agenda.
• Navigate a highly matrixed organization, influence partners, build consensus, and work across functional departments to plan and execute audience targeting, channel plans, and creative.
• Analyze performance metrics and mine insights to uncover new opportunities for growth.
• Act as a thought leader for the overall digital vision and roadmap.
• Own issues proactively and drive end-to-end resolution.
• Build and maintain relationships with key partners and stakeholders.
• Manage projects effectively through all internal approval processes.

Required Qualifications, Capabilities, and Skills

• BA/BS degree
• Proven track record of driving results through SEO
• 4+ years of SEO and digital marketing experience, with expertise in content creation
• Financial services industry experience
• Established track record of delivering results in a complex environment; experience managing multiple initiatives simultaneously within deadlines
• Demonstrated ability to analyze problems, design solutions, and communicate effectively and confidently (verbal and written) with relevant stakeholders to gain buy-in
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative, fast-paced environment
• Develops strong partnerships; leads through collaboration; recognized as a team

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions all while ranking first in customer satisfaction. For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.