Complex Director of Sales & Marketing - Six Senses & InterContinental Grenada

Area Director Of Sales & MarketingAs Complex Director of Sales & Marketing covering the Six Senses Grenada and InterContinental Grenada (Opening Q4 of 2026), you will develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.LeadershipDeploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customersDevelop your team and improve their performance through training, coaching and feedbackAssign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when neededDrive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one teamDevelop and maintain great working relationships with key clients, guests, vendors and communities in local marketsStrategic Planning & ExecutionLead the strategic commercial plan for both resorts, working with Revenue Management and Marketing CommunicationsImplement strategies and programming that are tailored to the market segments of both resortsWith RM and GMs, analyze growth opportunities across key segmentsDevelop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunitiesWorking with digital marketing and PR partners, develop and execute strategy to maximize awareness, interest, and realized revenues for the resortsCluster Sales ManagementDevelop a comprehensive travel and trade show plan to maximize coverage and impactWork closely with Luxury Lifestyle Global Sales to coordinate sales plansMonitor sales deployment and performance of the sales teamNurture a proactive sales culture and an effective prospecting programFinancial Management and ReportingPrepare departmental budgets and financial plans including both resorts' commercial planCreate and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenuesProduce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share, and monitor performance to ensure actual sales meet or exceed established revenue planReview monthly reports and sales forecasts to analyze current/potential market and sales trendsCoordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plansGuest ExperienceCreate programming at both resorts to drive incremental revenuesCommunicate special needs for arriving VIPs, large groups, and other key guestsLead marketing efforts to upsell guests on hotel services, offerings, and amenitiesResponsible BusinessWork closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotelEffectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunitiesWork with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identityRaise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media-related inquiryIdentify improvements to marketing activities and overall hotel sales performance and work with other departmentsAd-hoc duties – unexpected moments when we must pull together to get a task doneAccountabilityThis is the top commercial role overseeing two resorts. Resorts may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional-level and administrative sales, catering, and/or convention employees.Skills and ExperienceTo execute the position of Area Director of Sales & Marketing, I must have the required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results and includes the following:Five or more years of experience in a senior sales and marketing roleExperience in managing a remote team(s); dual property experience is idealStrong knowledge of the Caribbean market and business trends preferredTechnical skills include Advanced MS Office and familiarity with various property systemsThe above is intended to provide an overview of the role and responsibilities for an Area Director of Sales & Marketing at Intercontinental Dominica, Six Senses Grenada & InterContinental Grenada. It is not and does not infer that the above is an inclusive and/or exhaustive list of the duties and responsibilities inherent in the position.Location – Remote: Candidate must reside within the US East Coast near a major airport