Digital Marketing Contact Automation Specialist

Role Description

The Marketing Automation Specialist will support in the configuring and deploying of email campaigns, marketing automations, content and administering triggers, targeting and personalization rules. This is a shared service supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple Salesforce Clouds including Salesforce Marketing Cloud, plus complex integrations with our new global loyalty program, Unity by Hard Rock.

This person is a rock star in assisting with configuring automated journeys; supportive in the duties of tagging, data collection, A/B testing, campaign optimization, governance and troubleshooting. This person is naturally curious who inquisitively researches for solutions, and an energetic doer that sees end to end tasks to the finish line with a continuous improvement interactive approach.

Success in this role will be in empowering the organization to understand, target and personalize communications across touchpoints of the ever-evolving customer journeys in the Email, Push and SMS channels, while effectively tracking, measuring, interpreting and communicating insights in a continuous test, learn and optimize culture.

Responsibilities

• Support in updating end-to-end journey content and managing personalization rules on a variety of company owned websites and mobile apps, keeping in mind ADA compliancy and SEO best practices.
• Assist in coordinating the email campaign process from beginning to end including creative, template build, approvals, list management and post analysis.
• Understanding of the marketing automation, audiences, customer segmentation, targeting and personalization.
• Knowledge to adhere to security and privacy guidelines in relation to CAN-SPAM, GDPR and CASL related requirements.
• Support the development, enhancements, and operation of standardized best practices, business processes and workflows.
• Communicate with our digital insights team to effectively track, measure, and act on insights assuring the proper data is accessible, validated, and reported (push/pull).
• Help derive insights and effectively communicate corresponding narratives around customer behaviors that identify and connect all touchpoints.
• Collaborate with internal and partner creative resources to solution designs and creative.
• Work cross-functionally with internal teams and departments outside of marketing to execute upon specific company initiatives.
• Support corporate and property level marketing team members on web and email platforms.
• Assist with ongoing email audits.
• Ability to read and understand analytics and A/B testing outcomes to help improve strategies, tactics and engagement communications.
• Support in designing, developing, and implementing intuitive dashboards designed for various target audience consumption by business stakeholders (SFMC).
• Help determine, promote and enable objectives, methods and tools for iterative testing, launches and optimization efforts (email/Push/SMS channels).
• Support in identifying, building and optimizing high-value audiences for targeting across Email, Push and SMS channels.
• Open to learning and applying, as well as perform other duties/projects as the organization grows and evolves.

Qualifications

• Continuous learner, and eager to be an SFMC guru.
• Bachelor's degree in Marketing, Computer Science, Math, or Statistics.
• Capable of identifying audience segments and execute on personalized campaigns.
• Ability to organize campaign results, and translate into actionable insights that drive many forms of success.
• Experience with A/B and multivariate testing techniques, best practices and tools (i.e. Optimizely, Adobe Target), a plus.
• Understanding of HTML and CSS.
• Able to prioritize and complete tasks in an agile environment.
• Recent, hands-on knowledge of Salesforce Marketing Cloud.
• Experience growing, engaging with, and analyzing performance of a large email marketing database.
• Naturally curious with a passion for understanding consumer behavior and trends in both the digital space and in relation to the broader scope of business.
• Must be a “Doer” and thrive in a fast-paced, dynamic, and agile environment that can pivot quickly.
• Microsoft Office, Google Drive, Adobe Creative Cloud, Jira and Confluence.
• Excellent organizational and time-management skills to handle multiple tasks, prioritize effectively, and meet project deadlines.
• Strong interpersonal and team player skills. Highly collaborative.
• Strong detail orientation with a highly trusted degree of integrity, accuracy, and results orientation.

Requirements

• 2+ years demonstrated experience in marketing automation, with specific experience with Salesforce Marketing Cloud.
• Demonstrates knowledge, skills, and experience in email marketing best practices in the following areas within the Marketing Cloud Email application:
• Content creation, specifically designed for responsive email.
• Subscriber and data management.
• Email delivery through Journey Builder; multi-step and single send.
• Master in hierarchical folder structure, versioning and archiving.
• Business Units, Subscriber Lists and Data Extensions.
• Data import into Marketing Cloud.
• Segmentation (apply to subscribers and data).
• Email Campaigns: email messaging, deploying campaigns, managing content, sending options, A/B testing, responsive design.
• Email reporting metrics, running ad hoc and automated reports in Marketing Cloud, GA, Adobe Analytics.
• Email Approval process.

Work Environment

Duties and responsibilities are typically performed in a professional office setting.

Pre-Employment Process

Employment with Seminole Hard Rock Support Services requires the successful completion of the pre-employment process; to include a satisfactory background check.

Closing

Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. Seminole Hard Rock Support Services welcomes and encourages applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.