Marketing Automation Specialist

Role Description

This role will operationalize our marketing strategy across systems, campaigns, and data — ensuring we can scale execution, improve measurement, and fully leverage AI-driven workflows. It will serve as a critical partner across digital marketing, demand generation, and RevOps, with ownership over marketing automation, campaign execution, and performance infrastructure.

Core Responsibilities

• Campaign Execution & Marketing Automation
  • Own execution of campaigns in Account Engagement (Pardot), including email, nurtures, segmentation, and workflows.
  • Build and QA assets (emails, landing pages, forms) and ensure accurate tracking.
  • Support campaign launches across 6sense, paid media, and web channels.
  • Document and standardize campaign workflows for repeatability.
• Lead Management, Scoring & Lifecycle Optimization
  • Own and evolve lead scoring models within Account Engagement + Salesforce.
  • Incorporate engagement data, webinar/event activity, and 6sense intent signals into scoring.
  • Support evolution of MQL definitions beyond form fills.
  • Monitor and improve lead routing, lifecycle stages, and conversion rates.
• Marketing Data, Attribution & Reporting
  • Support development and maintenance of marketing reporting across Salesforce (pipeline + campaign attribution), GA4 (web analytics + behavior tracking), and Zuar / Portal or Looker Studio (BI dashboards).
  • Ensure accurate data flow across platforms (CRM, automation, ad platforms).
  • Identify and resolve gaps in attribution and reporting.
• AI Workflow Enablement & Process Optimization
  • Help operationalize AI-driven workflows using Greenlight (enterprise AI tool) and AI tools such as ChatGPT / Claude.
  • Support integration of 6sense data and signals into AI workflows.
  • Document and scale repeatable processes for campaign execution and analysis.
  • Assist in redesigning key marketing workflows with AI at the center.
• Data Governance & Marketing Infrastructure
  • Maintain and improve data quality across Salesforce, Account Engagement, and SharePoint (source of truth for AI inputs).
  • Support organization and documentation of messaging frameworks, persona documents, and content libraries.
  • Ensure systems are structured to support AI tools and automation.
• Cross-Functional Collaboration
  • This role will work closely with Digital Marketing (campaign strategy + execution alignment), Product Marketing (messaging + content inputs), RevOps / Sales Ops (lead lifecycle + reporting), IT / Salesforce Admins (system integration + data flow), and external partners (paid media, AEO).

Qualifications

• 3–6 years in marketing operations, demand generation, or marketing automation.
• Hands-on experience with Salesforce CRM and Account Engagement (Pardot).
• Experience supporting or executing digital campaigns across platforms (e.g., 6sense, LinkedIn, Google Ads).

Skills

• Strong understanding of lead lifecycle, scoring, and funnel metrics.
• Experience with marketing analytics tools such as Google Analytics (GA4) and BI tools (Looker Studio, Tableau, Zuar, etc.).
• Ability to manage and connect data across multiple systems.
• Process-oriented with a focus on scalability and efficiency.
• Familiarity with AI tools (ChatGPT, Claude, etc.) and interest in applying them to marketing workflows.
• Ability to support AI-enabled processes, including data inputs (SharePoint, CRM), workflow automation, and reporting and analysis.

Work Authorization

Candidates must have the legal right to work in the country where the role is based at the time of application. Verification of identity and employment eligibility will be required during onboarding.

Intradiem is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.