Marketing Automation Specialist

Role Description

As the Marketing Automation Specialist within the Online Experience & Intelligence team at GE Vernova, you will lead the architecture and administration of our marketing automation platform, in alignment with business strategy. This role sits within a highly collaborative and innovative team that supports multiple business segments and commercial teams. You will be responsible for balancing the needs of diverse business units and regional sales teams while maintaining a unified, scalable global architecture.

• Serve as the primary administrator for our marketing automation platform and customer contact database, with +200k contacts touched annually.
• Collaborate on strategy to support multiple business segments within one Marketo instance, establishing best practices for workspace organization and management.
• Execute routine database maintenance to ensure data accuracy, including cleansing, removing and refreshing contacts to maintain overall system health.
• Build targeted segments and lists to support marketing campaigns and customer outreach initiatives.
• Align marketing automation technologies to maintain strong governance in the current environment and/or future environments across GE Vernova.
• Monitor data flow between Marketo and the global CRM instance, helping to troubleshoot lead routing and scoring issues across multiple sales territories.
• Support adherence to global data privacy regulations (GDPR, CCPA, etc.) by implementing consent management workflows and subscription preferences.
• Leverage AI and Lean methodologies to continually simplify and refine marketing automation processes to be more efficient and effective.
• Partner with global IT, Sales Operations, and regional Marketing teams to ensure alignment on lead handoff processes, SLA tracking, and overall funnel transparency.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent practical experience).
• 3-5 years of experience in marketing operations or a similar role focused on database management.
• Solid understanding of marketing automation programs and working knowledge of the Marketo CRM system, including an understanding of how data flows between marketing and sales platforms.
• Foundational knowledge of global data privacy regulations (GDPR, CASL, CCPA, etc.) and experience managing consent/subscription preferences.
• Must be highly organized and self-motivated with the ability to manage competing priorities effectively and adapt to changing project needs.
• English language fluency and ability to work primarily in US EST time zone to facilitate collaboration with our global teams.

Benefits

• Medical, dental, vision, and prescription drug coverage.
• Access to Health Coach from GE Vernova, a 24/7 nurse-based resource.
• Access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling, and referral services.
• Retirement benefits including the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions.
• Access to Fidelity resources and financial planning consultants.
• Tuition assistance.
• Adoption assistance.
• Paid parental leave.
• Disability benefits.
• Life insurance.
• 12 paid holidays and permissive time off.