Marketing Automation Specialist

Owning the HubSpot instance end-to-end, the full-time remote Marketing Automation Specialist will manage workflows, lifecycle stages, lead scoring, and data hygiene while shaping the martech stack for a growing demand generation team. Key responsibilities: Oversee HubSpot workflows, contact lifecycle stages, lead scoring, and integrations to ensure campaign accuracy and data integrity Audit the current HubSpot setup, document issues, and create a prioritized backlog for improvements within the first 90 days Collaborate with demand generation and BDR teams to ensure reliable lead flow and develop enrichment playbooks for campaign personalization Required qualifications: Proven experience managing HubSpot end-to-end at a B2B SaaS company, including building workflows and managing lifecycle stages Demonstrated ability to identify and resolve data quality issues impacting demand generation efforts Experience working in ambiguous environments without a dedicated RevOps function At least one end-to-end marketing automation use case owned from design to measurement Comfortable operating in early or growth-stage B2B SaaS companies or demand generation agencies