SFMC Developer - Marketing Automation Specialist

Role Description

Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Qualifications

• Marketing Automation & Campaign Management
• Solid hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Cloud Pages).
• Proven track record of building and executing multi-channel marketing campaigns (email, SMS, push notifications, social, etc.).
• Ability to design data-driven journeys and personalisation strategies for various customer lifecycle stages.
• Technical Expertise
• Strong AMPscript, SQL, HTML, and CSS knowledge for email and landing page development.
• Familiarity with Salesforce integrations and APIs for data management and process automation.
• Experience with other programming languages like Python and Javascript.
• Collaboration & Communication
• Excellent communication skills, with the ability to convey complex technical concepts to a non-technical audience.
• Certifications (Preferred)
• Salesforce certifications, such as Marketing Cloud Email Specialist, Marketing Cloud Developer, and Marketing Cloud Consultant, are highly valued.
• Nice to have (Not Essential): Experience with other platforms, such as:
• Automation: Braze, Hubspot
• CRM: Salesforce, Hubspot

Requirements

• Develop and implement end-to-end marketing solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Cloud Pages, and other SFMC components.
• Translate marketing and business requirements into technical solutions, ensuring alignment with broader organisational goals and Salesforce best practices.
• Configure and maintain data extensions, segmentation strategies, and dynamic content, ensuring accurate targeting and personalisation.
• Build and maintain automated customer journeys using Journey Builder to nurture prospects and customers throughout their lifecycle.
• Create reusable email templates, landing pages, and forms leveraging HTML, CSS, AMPscript, and personalising fields where necessary.
• Implement sophisticated segmentation, preference centres, and triggered sends to maximise engagement and deliver relevant experiences.
• Leverage Salesforce Connector or APIs to ensure seamless data flow between Salesforce Marketing Cloud and external systems (e.g., Sales Cloud, Service Cloud, data warehouses).
• Manage subscriber data, import/export processes, and ensure data integrity.
• Collaborate with data teams to ensure the correct data model is in place for advanced personalisation and analytics.
• Monitor campaign performance, identify trends, and recommend strategies for improvement (e.g., subject line testing, send-time optimisation, audience segmentation).
• Use A/B and multivariate testing to refine content, segmentation, and messaging continuously.

Benefits

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together! This is a remote position.