CRM Marketing Specialist
$68k - $75kFull-time
ipsy
Role Description
IPSY is looking for a detail-driven CRM Marketing Specialist to support our resubscription and acquisition lifecycle programs. You'll work closely with the CRM team to execute multi-channel campaigns across email, push, and SMS — keeping programs running smoothly while contributing to some of our most ambitious initiatives yet. This is a hands-on execution role at a high-volume, fast-moving moment for the subscription business. This position reports to the CRM Associate Marketing Manager and can be fully remote from the 16 U.S. states where IPSY hires.
- Execute and schedule multi-channel campaign sends across email, push, and SMS
- Support test ideation and contribute to ongoing optimization strategy
- Write campaign briefs, partner with Creative on asset development, and own the approval process
- Maintain campaign reporting and surface performance insights across sends and journeys
- Handle campaign coordination and admin — keeping workflows, calendars, and stakeholders organized
- Support major roadmap initiatives including new program launches, tool rollouts, and segmentation strategy
Qualifications
- 3–6 years of experience in CRM, lifecycle, or email marketing
- Hands-on experience executing multi-channel campaigns (email, push, SMS)
- Experience with an enterprise ESP (Iterable, Braze, SFMC, or similar)
- Solid understanding of segmentation, targeting, and triggered journeys
- Strong QA instincts and obsessive attention to detail
- Comfortable pulling performance data and translating it into clear insights and next steps
- A collaborative communicator who can work across teams without dropping balls
Requirements
- Bonus if You Have:
- Experience with Iterable
- Familiarity with tools like Amplitude, Movable Ink, Monday.com, or Asana
- Background in subscription, winback, or new member acquisition
- AI tools already in your day-to-day workflow
- A genuine passion for beauty
- E-commerce experience — especially in beauty
Benefits
- Competitive base salary & bonus program
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs
Vacancy posted 3 days ago
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