Marketing Automation Specialist / Martech
Full-time
RunTalent
Role Description
Oportunidade: Especialista em Marketing Automation / Martech
- Planejar, executar e otimizar campanhas de marketing digital multicanal
- Atuar na criação de jornadas de clientes e estratégias de nutrição de leads
- Operar e administrar a plataforma Adobe Marketo (principal ferramenta)
- Gerenciar campanhas no Salesforce Marketing Campaigns
- Trabalhar com automação de marketing e segmentação de públicos
- Monitorar métricas, KPIs e performance das campanhas
- Implementar melhorias contínuas baseadas em dados
- Integrar diferentes ferramentas do ecossistema Martech
- Atuar em conjunto com times de marketing, dados e tecnologia
Qualifications
- Experiência com campanhas de marketing e automação (Martech)
- Experiência prática com Adobe Marketo (incluindo certificação – requisito essencial)
- Vivência com Salesforce Marketing Campaigns
- Experiência com Eloqua
- Conhecimento em segmentação, jornadas e nutrição de leads
- Capacidade analítica para acompanhamento de métricas e resultados
Requirements
- Modelo de atuação: Remoto
- Idioma: Inglês Avançado
- Período: Indeterminado
Vacancy posted 2 days ago
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