Digital Content Manager

Role Description

Gallagher is seeking a Digital Content Manager to lead and inspire a team of content editors as part of our Marketing Studio team. In this role, you will oversee the creation of dynamic, optimized digital content that drives leads and enhances the user experience across Gallagher's websites and creative copy. You will collaborate with cross-functional teams, manage content workflows, and ensure the delivery of high-quality, audience-focused content that aligns with our business goals and brand standards.

The Digital Content Manager will be a strategic leader with a passion for digital and creative campaign content, bringing a proven ability to manage teams and projects in a fast-paced, collaborative environment. This role requires a unique blend of creativity, technical expertise, and leadership skills to drive impactful content strategies.

• Leadership and Team Management: Oversee and mentor a team of content creators, copywriters, and proofreaders, fostering collaboration and professional growth.
• SEO Expertise: Develop content strategies with search engine optimization (SEO) at the forefront, identifying keywords and topics, and ensuring their effective integration into content.
• Creative Copywriting: Demonstrate proficiency in developing copy for campaigns across multiple activation channels, including social media, email, and events.
• Data-Driven Decision Making: Use analytics to inform content strategies, optimize page flow, and enhance audience engagement.
• Experienced Communication: Manage stakeholder relationships, set expectations, and collaborate with global teams.
• B2B Expertise: Experience in B2B and B2B2C content creation is essential, with a portfolio of diverse projects.
• Style Guide Stewardship: Create, maintain, and enforce digital writing style guides to ensure consistency across brands.
• Organization and Flexibility: Manage multiple projects simultaneously and adapt writing styles for both US and UK audiences.
• Collaboration and Curiosity: Thrive in a team environment, ask thoughtful questions, and demonstrate eagerness to learn and implement new tools and systems.

Qualifications

• Bachelor’s degree and/or a minimum of 7 years of experience in digital marketing, content development, or creative roles, with at least 3 years in a leadership or management position.
• Prior experience in B2B, insurance, or risk management is a plus.
• Proven ability to create and oversee SEO-driven content, optimize page layouts, and proofread digital content for engagement and lead generation.
• Strong ability to work with creative, digital, and division marketing teams to achieve shared goals.
• Familiarity with tools such as Google Analytics, Sitecore, SEMRush, Ceros, Marketing Cloud, Workfront, Smartsheets, Figma, and Adobe Creative Cloud.
• Ability to manage multiple projects across different phases and global regions, ensuring deadlines and quality standards are met.
• Willingness to adjust working hours to collaborate with global stakeholders.
• Demonstrated experience in leveraging data and business goals to create content that drives engagement and conversions.
• Proficiency in additional languages (e.g., Spanish, French, Portuguese) is a plus.

Requirements

• Manage and mentor a team of web content editors, copywriters, and proofreaders.
• Partner with creative, digital, and division marketing teams to align content strategies with business goals and campaign objectives.
• Oversee content workflows, ensuring timely delivery, quality assurance, and adherence to brand standards.
• Collaborate with Campaign Strategists, Creative, and Web teams to develop content experiences that align with marketing campaigns.
• Partner with Global Brand team and enforce digital style guides across multiple brands.
• Continuously refine content processes to enhance efficiency, quality, and collaboration.
• Stay informed about competitors and their differentiators to ensure Gallagher's content remains competitive and innovative.
• Establish and promote best practices for content performance across all campaign activation channels.

Benefits

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave
• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program
• And more...