Senior Manager, Product Marketing

Role Description

You've been doing PMM at a B2B SaaS company where positioning lives in committee, gets edited to mush, and ships six months after the product. The product team builds, you get the deck a week before launch, and “messaging” is whatever survives the legal review. You've built AI-assisted research and drafting workflows on your own because the official process is too slow. This is that job, inverted.

We're shipping six product marketing campaigns over the next year:

• Cloud marketplace orchestration
• Account-based co-sell
• AI agents
• Network account master
• Ecosystem business management category leadership
• Partner desk PLG

Each one has a real buyer, a complex mechanical capability that no one else can do, and customer deployments to anchor the story. You'll take the raw ingredients — the platform capabilities, the customer use cases, the competitive intel — and turn them into long-form positioning, sales enablement, web copy, Octave entities, and launch programs. You'll work directly with the CEO, the CPO, and the PM team. You won't ask permission to use Claude.

Key Responsibilities

• Campaign-Level Positioning & Storytelling:
  • Author long-form positioning documents (5–7 pages) for each of the six FY27 product marketing campaigns.
  • Iterate with the CEO, CPO, and PM team until the facts are right.
  • Derive web copy, sales decks, one-pagers, demo scripts, and Octave entities from the foundation.
  • Translate complex platform capabilities into market-facing language that resonates with the partnership operator persona.
  • Own the canonical narrative for each campaign, with every downstream asset tracing back to your source document.
• Sales Enablement & Launch Programs:
  • Train BDRs, AEs, and CSMs on new positioning.
  • Build enablement assets that make complex capabilities understandable in the field within one quarter of release.
  • Maintain demo scripts, talk tracks, objection handling, and competitive intel as living artifacts.
  • Run quarterly launch programs for new product releases, coordinating across product, brand and campaigns, and sales.
• Customer & Market Intelligence:
  • Use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current.
  • Feed insights back to product and brand teams on an ongoing basis.
  • Identify which customer deployments unlock which campaigns and partner with CS to source case studies, quotes, and reference accounts.
  • Own Octave as the canonical source of WorkSpan positioning — covering value props, personas, buyer signals, and competitive battlecards.
• AI-Native PMM Workflow:
  • Use Claude, Octave, deep research, and other AI tools as your default.
  • Draft in Claude as the baseline, not the exception.
  • Build PMM workflows like skill files, prompts, and templates that compound value across the team.
  • Operate at 3–5x the throughput of a traditional PMM by leveraging AI for first drafts, research synthesis, and asset derivation.

Qualifications

• 5–7+ years in B2B SaaS product marketing with measurable wins on launch programs, category creation, or competitive displacement.
• Experience with complex platform products where the value isn't obvious from the UI — think orchestration, infrastructure, and multi-stakeholder workflows.
• Proven ability to own positioning end-to-end.
• Instinctively reach for AI tools to compress drafting, research, and synthesis.