Senior Manager, Product Marketing

Role Description

Gainwell is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our public health, Medicaid, and Pharmacy solutions. This role will be instrumental in ensuring that Gainwell’s solutions—particularly our Gainwell Rx™ Pharmacy Solutions—are effectively communicated to state agencies and public sector decision-makers. The Senior Product Marketing Manager will work closely with product management and the Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwell’s solutions.

Your role in our mission

• Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
• Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market, including Gainwell Rx™ Pharmacy Solutions, tailored to public health and Medicaid stakeholders.
• Content & Collateral Development: Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
• Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, including Pharmacy-focused battlecards, product presentations, and competitive analysis.
• Market & Competitive Research: Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
• Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts—especially for Pharmacy—are aligned with overall go-to-market strategies and customer needs.
• Launch Management: Lead launches for Pharmacy and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
• Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
• Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred.
• Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions.
• Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
• Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies.
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
• Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

Benefits

• Enjoy the flexibility of a fully remote role—you can work from anywhere in the United States while staying connected with our collaborative team.
• This is a full-time permanent regular salaried (W-2) employee position.
• Upward career advancement is possible and encouraged.
• Company match 401K and other benefits available within months of starting.
• Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment.
• Video cameras must be used during all interviews, as well as during the initial week of orientation if hired.
• The pay range for this position is $116,600.00 - $166,600.00 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.