Senior Sales Manager

Senior Sales Manager

About Us

Freshine Products Inc. is the engine behind Wavytalk — a fast-growing, community-driven hair tools brand built on a simple belief: beautifully styled hair should be accessible to everyone. What started as a viral DTC phenomenon — powered by real results on Amazon, TikTok Shop, and our own e-commerce platform — has become one of the top-performing brands in its category, fueled by everyday people who don't just buy our tools, they share them.

We are now entering a critical phase of growth — expanding aggressively into retail. With early traction at Target, Urban Outfitters, Anthropologie, and Ulta Beauty Marketplace, we are building a world-class retail presence that brings Wavytalk from the scroll to the shelf.

We are seeking a Senior Sales Manager to help scale Wavytalk's retail footprint across the U.S. and build the strategic partnerships that will define our next chapter.

Role Description:

As the Senior Sales Manager, you will manage and grow existing retail accounts while actively prospecting and opening new distribution channels. Your expertise in account management and business development within the CPG, beauty, and hair care retail landscapes will be instrumental in expanding Wavytalk's presence in stores like Sephora, Ulta Beauty, Sally Beauty, and emerging retail partners across multiple channels.

Reporting directly to the U.S. business lead.

This role will lead:

Account Growth & New Business Development

· Own and drive revenue growth across wholesale channels including mass retail, beauty specialty, drugstore, gift, travel retail and hospitality.

· Identify and close new retail accounts through proactive outreach, cold calling, and strong buyer relationships.

· Develop and execute targeted outreach strategies to open new doors and win new product placements.

· Lead negotiations to secure favorable terms and strategic positioning for Wavytalk products.

· Manage and grow relationships with sales reps, and key retail partners to expand distribution reach.

· Advise and influence product and pricing strategy for each retailer.

Account Management & Expansion

· Serve as the primary point of contact for assigned retail accounts, ensuring strong partnerships and consistent communication with buyers.

· Serve as the liaison between the HQ and New York operation team to ensure on-time delivery, accurate demand planning and compliance with retailers’ specific fulfillment guidelines.

· Maintain ongoing communication with existing wholesale customers, wholesale distributors, and independent reps to ensure retention and growth.

· Proactively identify opportunities to expand product assortment, increase shelf space, and drive penetration within existing accounts.

· Work with internal teams to deliver smooth order fulfillment, competitive pricing, and responsive account support.

· Build and maintain trusted relationships with retail buyers to drive long-term partnership success.

Sales Strategy & Execution

· Develop account-specific sales plans and promotional strategies to achieve revenue targets and maximize brand presence.

· Collaborate with internal teams on pricing, promotions, packaging, and merchandising strategies aligned with retailer requirements.

· Track account performance and recommend promotional or merchandising strategies to increase sell-through.

· Coordinate with retailers on in-store promotions, product demonstrations, and seasonal initiatives.

· Provide market intelligence and competitive insights to inform product development and go-to-market strategies.

Sales Process & Reporting

· Manage your own sales pipeline from prospecting through close and forecast revenue accurately.

· Monitor sell-through performance and provide regular reporting on account health, growth opportunities, and pipeline updates.

· Provide regular updates on outreach activity, account wins, key metrics, and performance against targets.

· Track sales metrics, inventory levels, and promotional effectiveness for assigned accounts.

Qualifications and Requirements

Experience & Industry Knowledge:

· 8-12 years of experience in sales and account management within a CPG, beauty, or personal care brand.

· Proven success in managing retail accounts and opening new business within U.S. beauty, personal care, and wholesale retail channels.

· Strong hunter mentality with demonstrated ability to prospect, pitch, and close new accounts.

· Existing relationships with retail buyers in the beauty and personal care space preferred.

· Strong negotiation skills and experience managing contract terms and trade agreements.

· Experience working with brokers, sales reps, and distribution partners.

· Proficiency with sales report systems, forecasting and sales pipeline management.

· Familiarity with omnichannel retail strategies, including in-store and e-commerce coordination.

Mindset:

· Results-driven and entrepreneurial, with the ability to identify and pursue new business opportunities independently.

· Hunter mentality with strong prospecting skills and persistence in opening new accounts.

· Highly organized and detail-oriented, capable of managing multiple accounts and priorities simultaneously in a fast-paced environment, with strong proficiency in sales reporting tools, and digital communication platforms.

· Strong relationship builder with excellent communication, presentation, and negotiation skills.

· Self-motivated and proactive, comfortable working independently while collaborating with cross-functional teams.

· Adaptable and flexible, comfortable working with global teams across different time zones.

· Must be able to work from the Flatiron office at four days a week.

· Willingness to travel as needed for retail meetings, account visits, industry events, and trade shows.

105-140k base, eligible for annual performance bonus and additional bonus tied to door expansion and retail account openings.