Sales Enablement Manager

Sales Enablement Manager

At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve.

ABOUT THE JOB:

The Sales Enablement Manager is responsible for driving enterprise-wide commercial learning and enablement strategies that support the success of all sales roles. This function oversees governance, prioritization, and cross-functional alignment to ensure measurable impact and strong connection to business objectives, revenue goals, and organizational priorities. The role focuses on enabling project-based and role-based sellingsuch as modular solutions, construction-related pursuits, and complex or configurable offeringswhile strengthening sales capabilities to maintain healthy pipeline growth.

WHAT YOU'LL BE DOING:

Essential Account Manager Job Functions include:

• Build Enterprise Selling Frameworks
• Define standardized approaches for: Strategic account management Multi-site and national account growth Complex, long-cycle project pursuits
• Strengthen Account Planning
• Develop and deploy account planning tools and templates
• Improve consistency and quality of account strategies
• Support pipeline development within key accounts
• Enable Large Deal Success
• Create playbooks for complex deal pursuit
• Support leaders with tools for stakeholder mapping and executive selling
• Partner with enterprise sales leadership on priority opportunities

Key Success Metrics include:

• Increased win rates and deal sizes in enterprise accounts
• Strong adoption of account planning frameworks
• Improved penetration and expansion within strategic customers
• Greater consistency in enterprise sales execution

Essential Product Sales Manager (PSM) Job Functions include:

• Define Core PSM Selling Motions
• Clarify how PSMs engage across the sales cycle, particularly in complex deals
• Establish best practices for TSM + PSM collaboration
• Enable Modular & Solution Selling
• Build playbooks for: Modular solution positioning Robust proposal development and tailored value proposition presentations Customer value articulation (speed, cost, flexibility) Configuration and solution development
• Create tools to support complex deal structuring
• Support Field Execution
• Partner with RSMs to drive adoption of PSM selling motions
• Provide input and support on high-priority opportunities
• Ensure PSM capabilities align with broader field sales strategy

What Success Looks Like:

• Increased pipeline generation and activity levels
• Improved conversion from opportunity to close
• Consistent execution of territory and project pursuit strategies
• Strong alignment between TSM coaching

EDUCATION AND QUALIFICATIONS:

Required Education and Experience: Bachelor's degree in Business, Marketing or related field. Minimum five years of successful sales management experience with proven results and/or demonstrated high performance in a support function role with strong exposure to Customer and Lead-to-Cash process. Experience in construction-related, leasing business or logistics asset/facility management experience preferred. Preferred internal candidates should have demonstrated success in Enterprise Sales, Account Management or Enablement. Minimum five years of progressive experience managing or supporting complex, multi-stakeholder deals, configurable offerings and territory-based project-driven selling for sales operations and enablement. High degree of proficiency in SAP Salesforce with capability to pull and analyze data for insights on sales performance. Strong degree of proficiency in Tableau preferred. Valid driver's license is required.

Required Skills and Abilities:

• Ability to thrive in highly dynamic, entrepreneurial, time-sensitive, collaborative environment
• Experience in managing or supporting complex, multi-stakeholder deals
• Strong strategic thinking and planning skills
• Strong business application skills including high level of Excel (reporting functions) and PowerPoint
• High level communication and collaboration skills, both written and verbal, with all levels and comfortable with public speaking
• Ability to influence senior sales leaders
• Ability to translate strategy into practical field tools

WORK ENVIRONMENT:

This role performs regularly in a construction-like environment and requires the ability to sit, stand and move about the various work environments to manage the sales teams. Occasional lifting or pushing of 10-25 pounds required. When not traveling, expectation is to be in office.

TRAVEL REQUIREMENTS:

Up to 50% to travel to branches and other locations. When not traveling for business purposes, the expectation is to be in the office 100% of the time.

PHYSICAL REQUIREMENTS:

The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Eyesight and Auditory Skills must be sufficient to meet safety expectations of the position. The employee must be able to verbally communicate with employees, co-workers, and customers in person and by phone. The employee must also be able to travel to various work environments.