Director of Sales

Director of Sales Reports To: General Manager Location: Edison, New Jersey Position Summary Starborn Industries is seeking a Director of Sales to lead and grow the company’s sales organization across national accounts, distribution channels, and decking manufacturer partners. Reporting to the General Manager, the Director of Sales will be responsible for developing and executing Starborn’s overall sales strategy, strengthening relationships with decking manufacturers, and leading a team responsible for driving profitable growth across the business. This is a hands-on leadership role requiring the ability to operate both strategically and tactically. The Director of Sales will work closely with product marketing, operations, and senior leadership to identify growth opportunities, improve market penetration, support new product launches, and ensure Starborn continues to deliver a high level of service to its customers. Key Responsibilities Directly owns the relationship with the decking manufacturers Develop and execute the overall sales strategy to achieve revenue, margin, and market-share objectives. Lead, coach, and develop the sales organization, including: 4 Channel Market Managers and 4our Territory Managers covering NY, NJ, PA, DE, and MD. Maintain and expand relationships with key national accounts, distributors, dealers, and strategic channel partners. Establish clear sales goals, performance expectations, and accountability across the sales organization. Identify opportunities to expand Starborn’s presence within existing customers, channels, and geographic markets. Partner with Marketing and Product Management to successfully commercialize new products and support product launches. Provide customer and market feedback to help guide product development, innovation, pricing, and go-to-market strategy. Partner with Operations and Supply Chain to align customer demand, inventory, service levels, and growth initiatives. Qualifications 5+ years of progressive sales experience, preferably within building materials, construction products, hardware, fasteners, or a related industry. 3+ years of sales leadership experience with responsibility for managing and developing sales professionals. Demonstrated success growing sales through distribution, dealer, national account, and/or retail channels. Strong understanding of account management, channel strategy, forecasting, and sales planning. Proven ability to build relationships with customers at both the field and executive level. Strong leadership, communication, negotiation, and analytical skills. Ability to work cross-functionally with Marketing, Product Management, Operations, Finance, and senior leadership. Leadership Profile The successful candidate will be a commercially minded, hands-on sales leader who combines strong customer relationships with disciplined sales management. This individual should be comfortable moving between executive-level customer discussions, coaching territory salespeople, reviewing sales performance, supporting new product launches, and helping shape the broader growth strategy of Starborn Industries. Required Travel: 40% About Starborn Industries Starborn Industries is a leading provider of branded fastening solutions and comprehensive installation systems for decking, exterior, and related applications. Founded in 1961 and headquartered in Edison, New Jersey, Starborn has built a reputation for quality, innovation, and reliability across its portfolio of trusted brands, including DECKFAST®, PRO PLUG®, CAP-TOR® xd, HEADCOTE®, and SMART-BIT®. The Company’s products serve residential and commercial construction markets through a broad network of national distributors, dealers, and co-branding partnerships with decking and trim manufacturers. For more information, please visit #J-18808-Ljbffr