Marketing Project Specialist

Role Description

Grand Canyon Education is seeking a full time Marketing Project Specialist. Through general supervision, this position will assist the assigned Regional Marketing Manager in creating and establishing effective marketing and branding initiatives.

While this position is a Phoenix, AZ based role, we are in an indefinitely remote status. There may be department meetings or training's that require in-person attendance (proper health and safety measures will be followed), in which advance notice will be provided.

Responsibilities:

• Manage marketing campaigns from formulation to execution for assigned clients.
• Meet with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.
• Assist as a member of the internal marketing “creative” team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.
• Participate in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.
• Apply considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sites, social media, radio, etc.).
• Confer with marketing management to confirm relevance of overall plan.
• Participate in meetings to get approval for marketing campaigns.
• Coordinate deployment of marketing activities with all relevant stakeholders.
• Keep marketing management informed of progress and potential issues and make recommendations to ensure plans are well coordinated and synchronized.
• Safeguard GCU’s branding strategy in the development of materials and media.
• Develop performance metrics and reporting for ROI on marketing campaigns.
• Coordinate with other affected departments on regularly scheduled events ensuring availability of appropriate support.
• Recommend new approaches and ideas in brainstorming meetings which demonstrate most current and leading edge marketing techniques in the public domain.

Qualifications

• Bachelor degree in marketing, public relations or communications.
• 4 years’ marketing experience, preferably in an in-house creative department or agency.
• Experience in executing marketing campaigns (traditional and digital) for a variety of audiences.
• An ability to translate client needs into effective marketing campaigns.
• Good attention to detail, analytical and networking skills.
• Knowledge of media placement processes among multiple media channels.
• Knowledge of marketing analytics, ROI metrics and earned value assessment.
• Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.