Vice President, E Commerce

FULLBEAUTY Brands is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

POSITION SUMMARY:

We are seeking a high-impact Vice President of E-Commerce to own and drive the digital performance of our entire brand portfolio. This is a P&L-minded business leadership role — you are accountable for e-commerce results across every brand, every season, every day. You will serve as the chief architect of our web growth strategy, own each brand's digital go-to-market execution, and set the performance standard for the organization.

PRIMARY RESPONSIBILITIES:

Business Leadership & E-Commerce P&L Ownership Own e-commerce performance across all brands as a true business leader — accountable for revenue, conversion, traffic, AOV, and customer lifetime value in a DTC-led company where digital is the primary engine of growth. Set the multi-brand digital vision and translate it into a rigorous, data-driven roadmap; hold yourself and the organization to measurable outcomes across every property, every season. Think and act like a GM: monitor performance daily, identify risks and opportunities in real time, and make rapid, high-quality decisions that protect and accelerate the business. Drive continuous site optimization through A/B testing, funnel analysis, and iterative experimentation — always moving the needle on conversion and engagement, never satisfied with the status quo. Lead the identification of whitespace opportunities across the portfolio; anticipate competitive shifts and capitalize on them before the market does. Salesforce Commerce Cloud Platform Leadership Serve as the business authority on Salesforce Commerce Cloud — driving platform strategy, governing roadmap prioritization, and partnering with IT on architecture decisions that enable scalability. Champion the full utilization of SFCC capabilities, ensuring the team extracts maximum value from platform features including promotions, catalog management, and storefront performance. Lead evaluation and integration of third-party tools and technologies that amplify SFCC's core capabilities and accelerate the customer experience roadmap. Brand Go-To-Market Ownership Own the end-to-end digital go-to-market plan for each brand in the portfolio ensuring every brand shows up online with the right product, the right message, and the right offer at the right moment. Drive promotional strategy and calendar execution across all brands; partner with Merchandising and Planning to ensure promotional activity is commercially sound, brand-appropriate, and optimized for digital conversion. Contribute to marketing execution — translating key seasonal, cultural, and customer milestones into high-impact digital campaigns that are consistent with brand positioning and tuned for performance. Ensure each brand's online presence authentically reflects its identity and customer promise while maximizing revenue opportunity — balance brand equity and commercial performance with judgment. Personalization & Customer Experience Build and execute a sophisticated personalization strategy — leveraging customer data, behavioral signals, and segmentation to deliver relevant, high-converting experiences at every touchpoint. Partner with digital marketing, creative, and merchandising to develop a content and experience framework that feels personal across all brand identities within the portfolio. Champion the evolution of the customer journey from browse to post-purchase, with an obsessive focus on reducing friction and increasing loyalty-driving moments. Data Analytics & Executive Reporting Command the full analytics stack — from site behavioral data to business performance metrics — extracting actionable insights that directly shape strategy and investment decisions. Present confidently and frequently to the C-suite and executive leadership, translating complex data into clear narratives with concrete recommendations. Establish a culture of measurement within the team; every initiative starts with a hypothesis and ends with a performance verdict. Identify emerging trends and warning signals in data before they become business problems — acting with urgency and precision. Team Leadership & Talent Development Lead, inspire, and grow a large, high-performing e-commerce team — setting a high bar for output, urgency, and accountability while investing genuinely in people's development. Build a team culture that is entrepreneurial, analytically sharp, and relentlessly focused on the customer. Attract top talent; identify gaps and elevate the team's capabilities through coaching, mentoring, and strategic hiring. Create clarity of ownership and role definition across a complex, multi-brand environment so execution moves at pace. Strategic Partnerships & Cross-Functional Leadership Form a high-performance triad with the Head of Digital Experience (UX/UI), Head of Digital Marketing, and Head of Data Analytics — these are your closest strategic partners; their work directly amplifies your impact and vice versa. Build relationships grounded in shared goals, clear ownership, and mutual accountability. Operate as a trusted, influential partner to heads of Merchandising, Planning, Finance, IT, and Creative — aligning priorities, removing roadblocks, and driving shared outcomes at pace. Lead the e-commerce perspective in cross-functional planning processes, ensuring the digital channel is fully represented in seasonal strategies, investment decisions, and new brand initiatives.

MINIMUM QUALIFICATIONS:

10+ years of progressive e-commerce leadership, including P&L or revenue ownership in a DTC-led retail environment — you have been accountable for business results, not just channel metrics. Demonstrated experience managing digital go-to-market planning across multiple brands or concepts — promotional calendars, moment marketing, product launches, and brand positioning online. Deep, hands-on expertise with Salesforce Commerce Cloud — you know the platform and lead strategic decisions around it with authority. Proven track record of driving meaningful, sustained improvement in core web KPIs: conversion rate, revenue per visit, AOV, and customer retention. Expert-level analytical skills — you are fluent in web analytics platforms (Adobe Analytics, Google Analytics), can build a business case from raw data, and know how to separate signal from noise. Proven ability to work in tight strategic partnership with UX/UI, digital marketing, and data analytics leaders — leveraging their capabilities to drive your own commercial outcomes. Experience designing and scaling personalization programs that deliver measurable impact on customer engagement and revenue. Demonstrated ability to lead large, diverse teams — you set direction, develop talent, and drive results through others without losing pace. A track record of operating effectively in matrixed, cross-functional environments — you earn influence through results and relationships, not just authority. Polished executive presence with the ability to communicate complex analyses and strategies clearly and persuasively to the C-suite. Undergraduate degree required; MBA or advanced degree preferred. An unrelenting work ethic, a growth mindset, and genuine ambition to build something great.

WHY JOIN FULLBEAUTY?

Competitive Health Benefits (Medical, Dental & Vision) Employer HSA Contribution 401K Match Employee Assistance Program Hybrid Work Schedule (Corporate) Business Casual Attire Wellness Initiatives 30% Associate Merchandise Discount Across our Family of Brands Employee Discount on Travel, Cell Phone Plans and More Generous Paid Time Off Program Promote From Within Culture Commitment to Being an Equal Opportunity Employer Life Insurance Benefits Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship FULLBEAUTY Brands is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. #J-18808-Ljbffr Applied Labs